我国中小券商经纪业务发展策略研究

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1、上海交通大学硕士学位论文我国中小券商经纪业务发展策略研究姓名：陈天香申请学位级别：硕士专业：工商管理指导教师：吴文锋20080601TheBROKERAGEBUSSINESSDEVELOPMENTSTRATEGYRESEARCHofCHINESESMALLANDMEDIUM-SIZEDSECURITIESCOMPANIESAbstractThispapermainlyanalyzedtheexistingproblemsandsolutionsofChinesesmallandmedium-sizedbrokeragesbusinessmodel.Inthispaper,Ibriefl

2、yintroducedthehistoryanddevelopingofthesecuritiesbrokerageindustry.AndthenIanalyzedindustryenvironmentanddevelopingtrendsunderthedomesticeconomicenvironmentandsecuritiesindustry'sbasiccurrentsituation.Ianalyzedthedevelopmentofthesmallandmedium-sizedbrokeragesbrokeragebusinessusingtheknowledgeIle

3、arntandmyownworkingexperiences.Itookmyformercompanyforexampletodigouttheexistingproblemsofthesmallandmedium-sizedbrokeragesbusiness.Aftertheanalysis,Igaveouttheproposedsolutionandtheimplementationstepsconsideringaboutthesameindustrycompaniesandthebank'ssuccessfulexperience.Ihopedthatthispapercou

4、ldhelpthesmallandmedium-sizedbrokertodevelopbetter.Thispaperadoptsa"comparativeanalysismethod",includingtheverticalcomparison(inpreviousyearsincomparisonwiththesituationinrecentyears)andthehorizontalcomparison(theoperationandmanagementofthebig-sizedbrokeragecomprisewiththeoperationandmanagemento

5、fsmallandmedium-sizedbrokerage).Theconclusionscanbedrawninthispaperthatthebigbrokersinthebrokeragebusinesshaveoccupiedmostofthemarketshareincludinginvestmentbanking,assetmanagementandfinancialadvisoryservices.Subjecttothefundsandresources,thesmallandmedium-sizedbrokeragesaremainlyrelyingontherev

6、enueofbusinessbrokers.Hence,whilespecializinginbrokeragebusinesses,thesmallandmedium-sizedbrokeragesshouldalsodeveloponebusinessoutofinvestmentbanking,assetmanagementandfinancialadvisorybusinessandbuilditsspecializedandcharacteristicsbrandinordertoinitiatetheroadtosuccess.Thepaperalsoadoptsthe"e

7、xampleofanalysismethod",whichtakesZCompanyasatypicalexampleofsmallandmedium-sizedbrokerageandanalyzesthestatusquoofsmallandmedium-sizedbrokeragesfromvariousaspects.Atpresent,Chinesesecuritiesindustrymainlydependsonthebrokera