广州港集团有限公司港口发展战略研究

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1、西南交通大学研究生学位论文广州港集团有限论司港口发展战I撕究年姓级2005级申请学位级别亟±专业三直簦堡(丛堡堂指导教师高擅童2007年5月西南交通大学硕士研究生学位论文第1I页AbstractPortisanimportantpassagewayofregionaleconomy．Thecapacityoftheportiscloselytiedupwiththeprosperousdegreeofregionaleconomy．Currently,sea-goingcargotransportation

2、hasaccountedfor90percentofalltransportationsofinternationaltrade，whichexceedsothertransportationmeansgreatly,andthebeginningandtheterminaloftransportationthroughtheseaareallports．Inrecentyears，theconstructionofdomesticport，especiallytheexploitationofdeepwh

3、arfisextraordinarilyfast，whichcausethelocalporttocompetefiercely．Particularly,thecompetitionofportsamongthesameeconomicregionhasbecomemoreandmorefierce．Thesurvivalanddevelopmentofportshavebeenthehotissueoftrade．Throughintroducingthemarketenvironment,majorc

4、opartnersandcompetitors,essentialc沁nmstancesofGuangZhouPortGroupCo．，Ltdandtheprospectivedevelopmentofthecountry,region,especiallytheeconomicregionandthetradewiththetheoryofmarketingmanagementandstrategymanagement,Thisdissertationanalysestheexternalenvironm

5、entandinternalsituationofGuangzhouPortGroupCo．，Ltdandevaluatesitsinteriorresourcesandcompetedcapabilities．ItfindsouttheadvantagesanddisadvantagesofGuangzhouPortGroupCo．，Lidandanalysesitsdeficienciesandtheproblemsithastoface．Basingontheseanalyses，thedissert

6、ationdrawstheorientationofassemblagestrategy,thesituationoffuturestrategy,strategyimpetusandimplementaryproject．ItalsoputsforwardsomesuggestionsfromorganizationalstIucn鹏．humanresourcesandorganizationalculturetoimplementingstrategysuccessfully．Bythisarticle

7、，AuthorhopestoclarifythecomplicatedcompetitiveenvironmentbythetheorywhatIlearned,andoffersomeconsultforthedevelopmentofGuungzhouPortGroupCo．，Ltd．Simultaneously,Itwilllaythefoundationoftheoryandstudyformylaterjob．Therefore，ithasgreatrealisticsignificance．Ke

8、yword：GuangzhouPort；Port：DevelopmentStrategy西南交通大学硕士研究生学位论文。第1页第1章绪论1．1论文研究的背景与研究的问题广州港集团作为华南地区主枢纽港之一，在改革开放以来得到充分发展，港口发展一年一台阶，能力不断提升，但随者深圳、湛江、珠海等港[j的发展壮大，市场竞争越演越烈。对』“州港集团来讲，如何利用现有市场资源和自身优势，制订积极有效驹发展战略，理性发展，让资