基于社会网络分析的客户流失预测研究

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1、分类号UDC密级学号硕士学位论文基于社会网络分析的客户流失预测研究李璐婷学科门类：工学学科名称：通信与信息系统指导教师：王林教授申请日期：2014年3月西安理工大学硕士学位论文II西安理工大学硕士学位论文proposeachurnpredictionmodelbasedonspreadingactivationtechnology,andtakepersonalfactorsintoconsideration.Becauseofthelargescaleofmobilecallsocialnetwork,introduceMapReducemodel,acceleratingt

2、heprocessingofmassivecalldata.Atlast,aftertestingdataonarealcall,itisshowedthatspreadingactivationmodelbasedonconsideringpersonalfactorsandnetworktopology(DT-ASM)hasthebestpropertiesthanconventionalclassificationtechniques(DT-3)andspreadingactivationmodelonlybasedonnetworktopology(ASM),impro

3、vethehitrate,andtheliftcurvehasbeensignificantlyimproved.Keywords:SocialNetwork;Customerchurnprediction;SpreadingActivationModel;MapReduceIV目录目录摘要..................................................................................................................................................

4、......................................IABSTRACT...........................................................................................................................................................................III目录.....................................................................

5、...........................................................................................................................I1绪论.....................................................................................................................................................................

6、....................11.1论文的研究背景和意义................................................................................................11.2国内外研究进展............................................................................................................31.2.1社会网络分析在电信行业中的应用......................

7、...........................................31.2.2客户流失预测研究现状.....................................................................................31.3论文的主要研究内容...........................................................................................