基于社会网络分析的客户流失预测分析

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1、西安理工大学硕士学位论文II西安理工大学硕士学位论文proposeachurnpredictionmodelbasedonspreadingactivationtechnology,andtakepersonalfactorsintoconsideration.Becauseofthelargescaleofmobilecallsocialnetwork,introduceMapReducemodel,acceleratingtheprocessingofmassivecalldata.Atlast,aftertestingdataonarealca

2、ll,itisshowedthatspreadingactivationmodelbasedonconsideringpersonalfactorsandnetworktopology(DT-ASM)hasthebestpropertiesthanconventionalclassificationtechniques(DT-3)andspreadingactivationmodelonlybasedonnetworktopology(ASM),improvethehitrate,andtheliftcurvehasbeensignificantly

3、improved.Keywords:SocialNetwork;Customerchurnprediction;SpreadingActivationModel;MapReduceIV目录目录摘要....................................................................................................................................................................................

4、....IABSTRACT...........................................................................................................................................................................III目录.........................................................................................

5、.......................................................................................................I1绪论...........................................................................................................................................................................

6、..............11.1论文的研究背景和意义................................................................................................11.2国内外研究进展............................................................................................................31.2.1社会网络分析在电信行业中的应用..............

7、...................................................31.2.2客户流失预测研究现状.....................................................................................31.3论文的主要研究内容....................................................................................................51.4论文的组织结构..

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