成都铁路局旅客运输营销策略研究

《成都铁路局旅客运输营销策略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、西南交通大学硕士学位论文成都铁路局旅客运输营销策略研究姓名：邵健申请学位级别：硕士专业：交通运输工程指导教师：杜文20060201西南交通大学硕士研究生学位论文第1I页ABSTRACTAlong、“ththe如rtherdevelopmentof0pening趾dRefbrIIlingandtlleunce嬲ingimprovementofsocialistmerchandiSemarketeconomyinChi越，ad印tingtotllemarket，thereformoftherailwaysystemisjustonitsw

2、ay．Urldertllesecirc啪stances，t}lcsynthesizedtr锄sponationsystemhasbeenestablished．Thus，competition、豫scarriedthou曲锄ongdiffhentt枷sponations．Hisver)robviousmatrailwayisinalowerh锄dposition．0neoftllere嬲onswhichleadto“sllll叩tirnistichereistllatmarketingworkisnotdone、vell．IntIli

3、spaper'也eml廿lorisgoingtomm∞adeepresearchonrailwaymarketingb髂edonllisownpromotionexp晒enceinmilwayoperation．Thjsp印erdescribestherealitiesofnationalrailwayonpas∞ngertransportatiOn锄dthestatusinforeigncountries．nalsopresemsmeprinciplesofp嬲sengertr趾sportation龇ditsmarketi董19．T

4、heeva王uationresunisgoingtobeintrodlIcedaftertheanalysisto吐他paniclllarrailwayofgallization，ChcngDuRailwayBⅢeau锄dthes切tusofp鹪senger仃aIlsponationoper觚砸bythiso唱anization．Moreover，t虹sdissertationalsoa_呛mptstoreachotherareassuch船thepmductsofrailwayp嬲sengertfansportation，thepr

5、ices报ltegyofproduct，thedistributionofprom砸on，tllemarketsmltegya11dsoon．ItmeanstoproVidesomesupporttotlleresearchoftllepas∞nger仃锄spon砒ionofChengduRailwayBureau．Thispaperh舔someoriginaltIlillkingonp船sengertransportationpmrnotiOn、Ⅳork，Whichisrailwaynetworkcons仉蛾ionshouldbec

6、onsideredasanimportants订ategy．Inordertodotllat，somefinancialmethodsshollldbe印plied．()Illyiftllat，thepmductsofp嬲sengertr趾sponation锄ditsqlIali哆couldbeimpToved，sodo％thecompetitionoftherailwayindustry．Aboveaword，thisdisse眦ionattemptstopresentSomereqllirememsofmep鹊sengertran

7、sportationpmmotion、Ⅳorkapplyinginmereal、Ⅳorld趾dafewspecific西南交通大学硕士研究生学位论文第1II页pmmotionstrategiesaccOrdingtothesituationofChengDuRailwayBureausoastopmvidethemsoIneSynthesizedandsciemmcmateri“fortlleirpolicyestablishrnent．Keywords：railwayt咖sponenter硼se；passengertrallspon

8、ation；marketingenvironnlem；marketing也oery；marketingstrategy西南交通大学硕士研究生学位论文第l页第1章绪论1．1立题的意义和背景随着社会主义市场经济的迅速发展，我