旅游业多元化发展的理论与战略研究

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1、西南交通大学研究生学位论文旅游业多元化发展的理论与战略研究年姓级名申请学位级别二oo一级专业指导教师杨剑博士管理科学与工程武振业教授二o。五年十一月第

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3、页西南交通大学博士研究生学位论文AbstractThepresentationalcharacteristicsofdiversifiedtourismdevelopmentincludethoseofdiversificationsintouristdemandsandintravelproductsandenvironmentswhereastheintrinsiconesarecomposedofexpansion，

4、inheritance，phasing，areabisection，andinteraction．Theinevitabilityofdiversifiedtourismdevelopmentisdeterminedbythediversificationsintouristmarketsystems，touristproductsystemsandtourismguaranteesystems．Economicdevelopmenthasamarkedeffectonthedevelopmentoftourism．Thereby，threemathematicpatter

5、nsofChineseresidents’spendingontravelhavebeenestablishedinthisdissertationtoformamathematicmodelwhichcanbeusedtoanalyzetheextentofdiversifiedtourismdevelopment．Thereafter，thecontentsandmethodsofupgradingdiversifiedtravelproductdevelopmentsacrossareas，togetherwiththeprinciples，constituentsa

6、ndapproachesofstrategicstructuraladjustment．Thestrategyofareaalliancebetweendiversifiedtourismdevelopmentandcross—areatourismhasalsobeenputforward．Boththenecessityofsuchallianceontheconditionofdevelopmentdiversificationandthehighlyworkabletacticsincross-areaalliancehavebeenexamined．too．Fin

7、ally．thedialecticalrelationshipshavebeendiscussedbetweendiversifiedtourismdevelopmentandthecentralizationoftravelimages，betweenthestandardizationoftravelservicesanddiversificationintravelproducts，andbetweentheglobalizationoftraveleconomyanddiversifiedtourismdevelopment．Theconclusionsaredra

8、wnfromthisdissertationasfollows：1．Thereexistsatendencyindiversifiedtourismdevelopment，thepresentationalandintrinsiccharacteristicsofwhicharesignificant．2．Diversifiedtourismdevelopmentiscorrelatedtoeconomicdevelopment：economicdevelopmentisprimaryfactorofdiversifiedtourismdevelopment．Theleve

9、lofdiversifiedtourismdevelopmentisindirectproportiontotheleveIoftourismdevelopmentandthatofeconomicdevelopment--withinagivenarea，thehighereconomicdevelopment，thehigherleveloftourismdiversification西南交通大学博士研究生学位论文第lIl页3．Asfarasthestrategyofdevelopingcross—areato