建设银行广东省分行个人银行业务发展策略分析

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1、西南交通大学硕士学位论文建设银行广东省分行个人银行业务发展策略分析姓名：陈立华申请学位级别：硕士专业：工商管理指导教师：余江20080410西南交通大学硕士研究生学位论文第1I页Abstract111epersonalbankingoperationmeansthecommercialbanksoffertheseservicestoindividualclientsthatwasconstitutedbydeposit，providingaloan,paymentandbalance．Mainlyincludepersonalliabilitie

2、sbusiness，personalloanbusiness，personalpaytosettleaccountsthebusinessandactforthebusiness，theelectronicsbankbusiness、析mpersonalinvestmentandfinancebusinessetc．：111epersonalbankingoperationisoneofthemainoperationsofthecommercialbanks．Ithasallimportantfunctioninimpellingthedevel

3、opmentofsocialeconomyandmakingtheeconomybenefitsofthecommercialbanksmaximum；Itinductscitizensinvestingandfinancing；Itpromotesthecountrytoreachtherequirementsofthepositivefinancialpolicies；Itisamagnitudemeanstoincreasetheabilitiesofcompetitionforbanks；Itisanapproachforbankstoim

4、provethelevelofpayoffanditisalsooneoftheimportantpartinsocialactivitieswhichisincapablelost．ChinaConstructionBankGuangdongBranchhasbeingoneofthestate-ownedcommercialbankincoastopencitiesinourcountry,afterexperiencingaseriesoforganizationreformsandthereformofmanagingmethods，Var

5、iousbusinesshasobtainedthesubstantialdevelopmentandthepersonalbankbusinessalsohasacquiredagoodaccomplishment,however，mostofthepersonalbankbusinessoperationindexfIallbellirld．Duetothereleasingoffinancialregulation,financialglobalizationandliberalization，rapidincreasingofpersona

6、lincomingandwealth,personalbankingservicesisnowbecomingthemainsourceofbankprofitinthedevelopedcountries(region)．AfterChina'sentryintoWTO，thepersonalbankingbusinessmarketwillbetheaimofforeigncapitalbankschaseforthehugepotential．Howtoshortenthegapbetweennationalbankandinternatio

7、nalbankandtakeuptheleadingstatusinfurymarketcompetitionistheimportantproblemChinaConstructionBankGuangdongBranchwhichmustresearch．．111isthesisiscomposedofsixparts：，nlefirstpartisanintroduction，whichelaboratedthetopicbackgroundandthesignificance，theresearchsituationandSOOILThes

8、econdpartintroducedtherelevantmanagementtheory，whicharethecom