基于价值链理论的我国商业银行竞争优势研究

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1、分类号：UDC：密级：编号：管理学博士学位论文基于价值链理论的我国商业银行竞争优势研究博士研究生指导教师学科、专业：吕彦昭：陈伟教授：管理科学与工程哈尔滨3-程大学2007年4月基于价值链理论的我国商业银行竞争优势研究争优势具有重要的理论价值和现实意义。关键词：竞争优势；商业银行；价值链基于价值链理论的我国商业银行竞争优势研究AbstractAfteroBrcountrytransformsperiodfinishedbyadditionofWTO，thecommercialbanksofourcountrywillto

2、tallycanceltherestrictiontoforeigncapitalbanksofoperatingfieldandareaofRMBbusinesses．ThecompetitionthatisfacedwithwillbemoreandmoreintensetotheeommercialbankofOUrcountry；stabilityandtheefficiencyofbanksystemwillgetsternchallenge．Comparewithbanksofforeigncapital．t

3、hecommercialbankofourcountryexistencehugegapinproblemssuchasbusinessprocessdesign,productserviceandthemanagementofhuman1．esource．Itrequiresthatcommercialbankadjustmanagementpatternandoptimizationbusinessprocess，putsnewproductandservicetothemarketcontinuouslyaccor

4、dingtomarketconditionandcustomerdemand,discoversandcultivatescorecompetitionability,achievescompetitiveadvantagesinmarketcompetition．Thispaperistakingvaluechaintheoryasfoundation,issynthesizedwiththetheoreticalknowledgesuchascompetitiveadvantagetheory,gametheorya

5、ndmultivariatestatistics，、vithqualitative&quantitativeanalysis，theoreticalresearchanddemonstrationresearch,longitudinalresearchandcomparisonresearchete．Fromsystematicviewpoint，thispaperfoundscommercialbankcompetitiveadvantagesystemof0111"countrybasedonvaluechaint

6、heory,includeexternalenvironmentalsystematic，industrialvaluechainsystematicandinternalvaluechainsystem．ThispaperanalyzesfactorsForaffectingtheexternalenvironmentofthecommercialbankcompetitiveadvantageofourcountry,andanalyzestheinfluenceoftheeconomicfmaneialtenden

7、cy,industryenvironmentalfactorsandpolicyregulationsfactorstocommercialbankgrowsupandprofitsabilityinourcountry．Afteranalyzingmanagebusinesscharaeterisficforthecommercialbankofourcountry,thispaperestablishtheinternalvaluechaillmodelofthecommercialbankofonrcountry；

8、fromthevisualangleofbusinessprocess，analyzestherelationofcommercialbankbasiccampaignandsupplementary基于价值链理论的我国商业银行竞争优势研究campaign．Fromestablishingcorecompetitio