基于价值链柔性的手机企业竞争优势研究

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1、电子科技大学博士学位论文基于价值链柔性的手机企业竞争优势研究姓名：熊辉申请学位级别：博士专业：企业管理指导教师：李仕明20071101ABSTRACTCompetitiveadvantageisthecoreissueofstrategicmanagementresearch．Allactivitiesofcorporationmanagementareforobtainingcompetitiveadvantageinessence．Recognizing，analyzingandstudyingenterprise’Scompetitiveadvantageinper

2、spectiveofthevaluechainanditsflexibilityisbecomingapowerfultoolrecently．Intheswiftlychangingmobilemarketinwhichthecompetitionisincreasinglysevereanduncertaintyisaround，studyingthecompetitiveadvantageofmobileenterprisebasedonvaluechainflexibilitybecomesmoreimportantandnecessary．Thisarticle

3、combinesthetheoreticalanalysisofvaluechainflexibilitywiththeoperationpracticeofmobileenterprise，andprovidessomefeasiblesuggestionsforexploitingandenhancingthecompetitiveadvantageofmobileenterprise．First，thisarticlestudiesthebasicstructureofvaluechainflexibilityandthecompetitiveadvantageof

4、mobileenterprise．Thisarticlestudiesthevaluechainflexibilityfromthevaluechainactivityandstructureofmobileenterprise，explainstherelationshipbetweenvaluechainstructureandvaluechainflexibility，andstudiesthecomposition，hierarchyandstructurefromdifferentaspectssuchasresource&capabilityflexibili

5、ty，organization&structureflexibility，andprocess&coordinationflexibility．CombinedwiththeoperationalpracticeofmobileenterpriseandtheSUCCESSexpericnceofthebenchmarkenterprises，thisarticlealsoconstructstheevaluationmodelofmobileenterprisewiththetheoryandmethodoffuzzymath，andquantitativeanalyz

6、estheinteractionrelationshipbetweenvalueactivities，valueactivityflexibilityandthekeyvalueattributesforsatisfyingmarketdemand．TheresultindicatesthattheR&Dinnovation，procurementandmarketingarethekeypartsinfluencingvaluecreationactivityandvalueflexibilityofmobileenterprise．Second，basedonthea

7、nalyzingresultofthevaluechainevaluationmodelofmobileenterprise，thisarticledeeplystudiestheinteractioneffectsbetweentheR&Dflexibilityandcompetitiveadvantage．Thisarticle，basedonthevaluechainsmilecurve，valuezoologyandvalueflexibility，theR&Dinnovationandflexibilityofmob