中国微波炉企业国际市场进入模式选择研究——基于全球价值链的视角

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1、电子科技大学博士学位论文中国微波炉企业国际市场进入模式选择研究——基于全球价值链的视角姓名：朱凤涛申请学位级别：博士专业：企业管理指导教师：李仕明20090615ABSTRACTABSTRACTMicrowaveovenindustryisoneofhomeapplianceindustriesinChinawithmostseverecompetitionandhighestconcentration．It’Salsooneofthemostmaturehomeapplianceindustriesworldwidewhichhasbeenalmo

2、stfullyshiftedtoChina．Inthiscompetitiveenvironment，enterprises’competition，multinationaloperation，andentryintointernationalmarketdependonrightpositioninglobalvaluechainmoreandmore．Basedonthiscontext，firstly,thispaperbegins晰mtheanalysisofvalue’Sconceptionandconnotation,byidentif

3、yingtheinherentconnectionfromvaluestructure，valuerelationship，andvaluecreation，clarifiesinternationalmarketentrymodeasOEM，ODM，OBM，andOSMinperspectiveofvaluecreationapproach，andthendefinesthemaccordingtothecharacteristiesofvaluecreationlinksandvaluechainposition，Then，basedonther

4、elationshipamongglobalvaluechain,valuecreationapproach,entrymode，andcompetitiveadvantage，thispaperbuildsuparesearchframeworkofintemationalmarketentrymodechoiceinperspectiveofglobalvaluechain，putsforwardtwobasiclogics，andtheCO—evolutionmodelofglobalvaluechainandinternationalmark

5、etentrymode，whichcomprisesthreeaspectsoffactorsas“Tianshi”，“Dili”，and“Renhe”．Inthe‘‘Tianshi’’evolutionofglobalvaluechainofmicrowaveovenindustry,thesupplementtoeachotherbybothtechnologyadvancementandmarketdevelopmentreflectstheinteractionbetweentheintellectualpropertycontentandv

6、aluecontentinvaluecreationlinks．Whileinthe“Dili”evolution，theone—by—oneemergenceofmajorproductmarketsandthegradualshiftofmajorproductionarea,alsoreflectthatboththeadvantageousfactorsofvaluecreationlinksandvaluecontentspaceprovidedbydifferentcountriesandareaspromotethechangeoflo

7、cationand1inkdistributionofglobalvaluechainofmicrowaveovenindustry．Theadjustmentoftheirvaluecreationapproaches，namelytheirinternationalmarketentrymodes，byfourrepresentativeenterprisesfromfourcountriesindicatesthat“Renhe”shouldformCO-evolutionwith“Tianshi”and“Dili”．ⅡABSTRACT一一——

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