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ID:36374872
大小:3.21 MB
页数:66页
时间:2019-05-10
《聚类分析在大连供电公司CRM系统上的应用研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、大连交通大学硕士学位论文聚类分析在大连供电公司CRM系统上的应用研究姓名:万明傲申请学位级别:硕士专业:计算机应用技术指导教师:李瑞20081214人连交通人学I:学硕十学位论文AbstractCRMmeanstheenterprisesinordertoultimatelyimprovetheclients’acquisition,reservation,faithfulnessdegrees,creatingpayoffbysignificativecommunication,understandingandaffectin
2、gtheclients’actions.Itisacompletesetofadvancedtheory,methodsandresolvedschemes,anditisalsobran-newenterprisemanagementphilosophyandsaletheory.CRMisoneofthemostattentivesaleandmanagementstrategieswhosecenterisclientsinthefieldofmanagement.Itistheoutcomeofthemanagement
3、theorycombinedwiththeinformationtechnology.Itreneweddesignsforthecorrelativeoperationfunctionsbymeansofinformationtechnology,andrecomposesforcorrelativeworkingflowtoattractnewclients,retaintheoldimprovetheclients’faithfulnessandsatisfactiondegrees,accordinglytoimprov
4、etheclients’profitmargincontributiondegrees,andmaximizeclientresource,ultimatelyimprovetheenterprises’benefits.ImportingCRMtheoryandimplementingCRMsystemCanhelptheenterprisestomuchbetterpredominatethetrendofclientdemands,andstrengthenclientrelations,moreeffectivelydi
5、gandmanageclientresource,winthepredominanceinthestrongmarketcompetition.TheCRMsystemofelectricpowersupplyenterprisesCanmaketheelectricpowersupplyenterprisesnewregulationsinthemanagementsystem,organizationstructureandworkingflows,inordertOmakethetheoryofrelationsaleca
6、rryoutthemanagersandoperationpersonnel’dailyworking.TheCRMsystemCaneffectivelyrealizethecommunicationofinformationanddemandbetweentheelectricpowerenterpriseandtheclients.TheelectricpowersupplyCancollectandmanageclient’SinformationresourcebytheCRM,abstractbeneficialin
7、formationtomuchbetterservefortheclientsandelectricitynetsafety,satisfythedemandofclientrequirementmanagement,understandandaffecttheclientaction;atthesametime,theelectricpowerclientsCanknowthepolicyinformationoftheelectricpowersupplyenterprise,strengthenthesenseofcons
8、iderationandascription,muchscientificallyandrationallyusetheelectricityenergy.Thispaperfocusesonthefollowingaspectsofwork:(1)Making
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