聚类分析在大连供电公司CRM系统上的应用研究

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1、大连交通大学硕士学位论文聚类分析在大连供电公司CRM系统上的应用研究姓名：万明傲申请学位级别：硕士专业：计算机应用技术指导教师：李瑞20081214人连交通人学I：学硕十学位论文AbstractCRMmeanstheenterprisesinordertoultimatelyimprovetheclients’acquisition，reservation,faithfulnessdegrees，creatingpayoffbysignificativecommunication，understandingandaffectin

2、gtheclients’actions．Itisacompletesetofadvancedtheory，methodsandresolvedschemes，anditisalsobran-newenterprisemanagementphilosophyandsaletheory．CRMisoneofthemostattentivesaleandmanagementstrategieswhosecenterisclientsinthefieldofmanagement．Itistheoutcomeofthemanagement

3、theorycombinedwiththeinformationtechnology．Itreneweddesignsforthecorrelativeoperationfunctionsbymeansofinformationtechnology，andrecomposesforcorrelativeworkingflowtoattractnewclients，retaintheoldimprovetheclients’faithfulnessandsatisfactiondegrees，accordinglytoimprov

4、etheclients’profitmargincontributiondegrees，andmaximizeclientresource，ultimatelyimprovetheenterprises’benefits．ImportingCRMtheoryandimplementingCRMsystemCanhelptheenterprisestomuchbetterpredominatethetrendofclientdemands，andstrengthenclientrelations，moreeffectivelydi

5、gandmanageclientresource，winthepredominanceinthestrongmarketcompetition．TheCRMsystemofelectricpowersupplyenterprisesCanmaketheelectricpowersupplyenterprisesnewregulationsinthemanagementsystem，organizationstructureandworkingflows，inordertOmakethetheoryofrelationsaleca

6、rryoutthemanagersandoperationpersonnel’dailyworking．TheCRMsystemCaneffectivelyrealizethecommunicationofinformationanddemandbetweentheelectricpowerenterpriseandtheclients．TheelectricpowersupplyCancollectandmanageclient’SinformationresourcebytheCRM，abstractbeneficialin

7、formationtomuchbetterservefortheclientsandelectricitynetsafety，satisfythedemandofclientrequirementmanagement，understandandaffecttheclientaction；atthesametime，theelectricpowerclientsCanknowthepolicyinformationoftheelectricpowersupplyenterprise，strengthenthesenseofcons

8、iderationandascription，muchscientificallyandrationallyusetheelectricityenergy．Thispaperfocusesonthefollowingaspectsofwork：(1)Making