AB集团公司发展战略研究

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1、西南交通大学硕士学位论文AB集团公司发展战略研究姓名：辜元龙申请学位级别：硕士专业：工商管理指导教师：陶莹20080501蘸南交通大学硕士研究生学位论文--illlIIIIIIIIIIIIII__IIIIIIIIIII41III●-___-●__一AbstractStrategyistheinstructionstandardofthedevelopmentoftheenterprise，anditisanimportantpartofenterprisemanagement。Itisaresearchtopi

2、cofstrongpracticabilityandmaneuVerability．TheenterpriseadjustsitsresourcesallocationtOobtaincontinuouscompetitiveadvantagesintheenvironmentthatiscontinuouslychanging，forcontinuouscompetitiveadvantagesaretherOOtofanenterprise’Sdevelopment．Nowadaysundertheenv．

3、ironmentofthefastdevelopmentofworldscienceandtechnology,allenterprisesfacethechallengeofthechangesofinsideandoutsideenvironment．Somecompaniestakemeasurestoseizenewopportunities，andotherstoovercomeproblems．Nomatterwhattheirpurposesare，thesebelongtothescopeofs

4、trategy．Oncethestrategiesareestablished，theywilllayfoundationfortheenterprise’soperationdirectionandlongtermdevelopment，andwillproduceprofoundinfluenceuponthekeypointofbusinessandcompany’Sfunctions。Therefore，goodstrategicmanagementabilityisthestickingpointfo

5、rtheenterprise’Ssurvivalinthedynamiccompetitionenvironment。。··Thepaperreviewsthedevelopmentofstrategymanagementandthe．importanceoftheenterprisestrategymanagement，andanalyzesthebackgroundoflightningprotectionindustryandABCompany。ABgroup，acompanydevelopedfrom3

6、people’Ssmallworkshoptoseveralhundredpeople’senterprisegroup，isstillinadevelopmentstateofnottoobadandnottoogood。Throughtheempiricalresearch，thepaperanalyzesthereasonsofthispoordevelopmentofthecompany,thedevelopmentalprospectandproblemsoftheleadingenterpriseo

7、flightningprotectionindustry-···—-asubdividedindustryofelectronicproducts，andtheenterprise’Sopportunitiesandchallenges，advantagesanddisadvantagesandhowtoestablishstrategiesandhowtodailyoperate。Accordingtothegeneralprocessofstrategymanagement，thepaperanalyzes

8、ABCompany’Smacroenvironment，industryenvironment，resourcesandcapabilities，valuechainandcorecompetitivecapability．Throughtheevaluationmatrixoftheexteriorfactorandinternalfactor，therecomesaconclusi