国际市场营销英语new

《国际市场营销英语new》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、国际市场营销英语FromJumpto:navigation,searchAccordionInsert加上手风琴样稿AdCopyAdvertisingAllowance广告津贴AdvertisingBudget广告预算AdvertisingElasticity广告弹性AdvertisingPlan广告计划AdvertisingResearch广告调研AdSpecialty广告专业AgencyCommission广告佣金Affiliate关联AffiliateMarketing关联营销AffiliateDirectory关联目录AffiliateNetwork关联网络BBannerA

2、d旗帜广告Brand品牌BrandIdentity品牌标识BrandImage品牌形象BrandManager品牌经理Business-to-BusinessAdvertisingB2B广告CCaption标头ChannelDistribution渠道分销Circulation发行ClassifiedAdvertising分类广告ComparativeAdvertising比较广告Competition-OrientedPricing竞争导向型定价Copyright版权CostEfficiency高性价比CostPerInquiry询盘成本CostPerRatingPoint(CP

3、P)CostPerThousand(CPM)CounterAdvertisingCreativeStrategyCreativesDDAGMARDay-AfterRecallTestDeceptiveAdvertisingDemographicsDirectMail直邮DirectMarketing直销DirectResponseEEarnedRateEnd-User终端用户EqualTimeEighty-TwentyRuleExposureEyeTrackingFFCCFTCFixed-Sum-Per-UnitMethodFlatRateFlightingFocusGroupIn

4、terviewFourPsFullPositionFull-ServiceAgencyGGalvanometerTestGenericBrandGrossAudienceGrossImpressions粗略印象GrossRatingPoints(GRPs)HHierarchy-Of-EffectsTheoryHoldingPowerHoldoverAudienceHorizontalDiscount平行折扣HorizontalPublications平行出版物HouseAgencyIImageAdvertising形象广告In-PackPremiumIndustrialAdvert

5、isingInfomercialIntegratedMarketingCommunication(IMC)JJingleJumbleDisplayKKeeperKeySuccessFactorsLLeave-BehindLifestyleSegmentationListBrokerLossLeaderLoyaltyIndexMMacromarketing宏观营销MarginalAnalysis边际分析MarketProfileMarketSegmentationMarketShare市场份额MarketingFirm营销公司MarketingMixMarketingResearch

6、市场调研MaterialityMediaStrategy媒体策略MotivationResearch动机调查NNADNarrowcastingNationalBrandNetUnduplicatedAudienceNominalScaleNonprofitMarketing无利润营销NormsOObjectivesObservationOn-pack(On-packPremium)PParityProductsPaymentThresholdPatronageMotivesPenetratedMarketPerInquiryPercent-of-SalesMethodPerceiv

7、edRisk可觉察风险PersuasionProcessPotentialMarket潜在市场ProductDifferentiation产品差异ProductLifeCycle产品生命周期ProductPositioning产品定位Promotion推销PromotionalMixPsychographicsPublicityPupilometricsPsychologicalSegmentationQQualitativeResearchQuantitativeR