团购网市场分析及校园营销大赛项目建议书

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1、团购网市场分析及校园营销大赛项目建议书团购网市场分析及校园营销大赛项目建议书作者:万大银2010.4.15??目录?第一章团购网市场分析.................................................3一．背景............................................................31.1宏观背景.........................................................31.2微观背景............................................

2、.............3二．竞争市场分析.....................................................42.1团购网站竞争分析.................................................42.2网站产品分析评价.................................................42.3竞争对手分析.....................................................52.4网站风格对比.............................

3、........................6三．市场调研与分析..................................................63.1网购性别分析......................................................73.2消费者网购心理价位分析............................................73.3消费者网购付款方式比较............................................83.4网上购物群体收入状况调查.................

4、.........................9四、营销策略建议.....................................................94.1抓住细分市场.....................................................104.2跑马圈地.........................................................104.3狙击目标群体.....................................................104.4扎实的团队队伍.......

5、............................................10五、可用运用策略选择................................................11第二章项目操作方案................................................12一、活动简介........................................................12二、报名方式........................................................13三、大赛须知

6、........................................................13四、大赛评审........................................................13五、推广链接（月日-月日）....................................14七、比赛程序及评选规则..............................................14八、入围赛晋级流程及规则............................................15九、奖项设置...

7、.....................................................16十、推广攻略........................................................17十一、权利说明......................................................18十二、比赛硬件要求...............