顾客满意策划方案)

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1、安徽审计职业学院一楼食堂顾客满意策划方案策划人：完美99六人组策划时间：2012年11月16日目录-8-一、公司介绍····································································2二、顾客满意策划背景··························································3三、调查问卷设计以及调查问卷数据分析·································3（1）调查问卷设计····································

2、······················3（2）调查问卷数据分析····················································4四、提高顾客满意度的措施····················································4（1）认识企业的顾客·······················································5（2）内部顾客满意策划····················································5-8-尊重员工····

3、······························································5体贴关怀··································································5利益共享··································································5有效沟通··································································5（3）外部顾客满意策划······

4、··············································6塑造“以客为尊”的经营理念···········································6开发提供令顾客满意的产品·············································6提供顾客满意的服务·····················································6科学地倾听顾客的意见···················································6-8-五、结

5、束语··········································································6六、附录（一楼食堂客户满意度调查问卷）································7-8-安徽鼎盛餐饮管理有限公司安徽审计职业学院一楼食堂顾客满意策划方案一、公司介绍安徽鼎盛餐饮管理有限公司是一家专业从事学校、企事业单位、大中小型工厂食堂承包、食堂管理，配送餐服务的专业化后勤饮食服务管理公司；公司于2004年成立，经过多年的科学经营，积累了较为丰富的餐饮管理经验，初步打开了合肥市食堂餐饮承包管理的市场，并赢得

6、了广大客户的好评、信赖和支持。安徽鼎盛餐饮管理有限公司从成立之日起就重视食品卫生与安全，秉承“安全至上、质量第一、以人为本"的服务理念，坚持“全心全意为客户服务"的宗旨；广泛吸纳优秀的管理人才，培养扩大优秀管理队伍，加大食品卫生监控力度。以务实的经营作风、科学的管理体系以优质的服务态度赢得诸多新老客户的支持和关爱。从而为公司稳健拓展奠定了扎实的基础。公司设立职能部门有行政部、管理部、市场部、财务部、统采部、研发部、快餐部等多个职能部门。公司拥有员工160人，其中大专学历以上5人，职业经理5人，技师2人，高、中、初级厨师60人。公司全体员工均经过严格的体检和培训持证上岗。并与蔬菜、

7、家禽基地签定长期战略合作协议，真正形成系统化的经营管理体系。二、顾客满意策划背景当今社会，人们对食品卫生安全越来越看重。当下大学生群体，在就餐选择上，除了比较在意学校食堂饭菜的价格的问题，现在也更加看食堂饭菜的卫生质量以及食堂就餐环境。而学校食堂的承包企业也将面临比以往更加严格的要求。那么在此大的环境下，我们广大大学生对学校食堂的满意程度又是如何呢？对此，我们11级商务管理实训小组（完美99六人组）针对安徽审计职业学院一楼食堂（安徽鼎盛餐饮管理有限公司）的学生顾客满意度在安徽审计