资源描述:
《竞争情报教育-能力、来源、与趋势【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、毕业论文(设计)外文翻译CompetitiveIntelligenceEducation:Competencies,Sources,andTrendsNearlyallorganizationsareincreasinglyusingcompetitiveintelligence(CI)intheirbusinessmarketing,planning,andstrategizing;however,formaleducationalofferingsinCIareseriouslylacking.Acquiringaneducationiseasierto
2、doinsomefieldsofstudythanothers."Namebrand"professionalssuchasaccountants,engineers,lawyers,ornursesnotonlyhavetocompleteanagreed-uponcurriculumofatleastfouryearsofhighereducation,butalsohavecontinuingeducationrequirementsthathelpensurethattheyremainabreastofthelatestdevelopmentsin
3、theirfields.However,theeducationalopportunitiesforpractitionersinrelativelyyoungknowledge-basedmanagementfieldsisnotaseasilydefined.Wheredoestheerstwhilecorporatelibrarian,competitiveanalyst,knowledgemanager,strategicplanningdirector,orcompetitiveintelligence(CI)managergotoacquirea
4、ndenhancehisorhercapabilities?Whatknowledge,skills,abilities,andexperienceshouldbesought?Doesanadvancedcertificateordegreeinthefieldmakeanydifferenceintheircareerpossibilitiesorpathways?Howvitalisittostayontopofdevelopments,andiscontinuingeducationanecessitytostayaheadofone'sbusine
5、ssormarketplacecompetitors?WhyCompetitiveIntelligence?Initsimplicitform,CIisperformedeverytimeanyindividualintheorganizationattemptstopositiontocurrentorpotentialcustomerstheorganization'sproducts/servicesinthemarketplacerelativetocompetitiveofferings.Positioningisacriticalelemento
6、ftheCIprocessinthatcompaniesaretryingtoestablishtheirofferingsasprovidinghighervaluetocustomersthancompetingproducts/services.Similartomanynewerdisciplinaryfieldswherecoalescencearoundthedomainandscopehasnotoccurred,numerousdefinitionsofCIasbothaprocessandaproductexist.Ingeneral,CI
7、isthesystematicprocessbywhichorganizationsethicallygatherandanalyzeactionableinformationaboutcompetitorsandthecompetitiveenvironmentand,ideally,applyittotheirdecision-makingandplanningprocessestoimprovetheirperformance.ThesystematicprocessusedindevelopingCIproductsiscommonlyknownas
8、theintelligencecycleandpro