竞争情报教育-能力、来源、与趋势【外文翻译】

竞争情报教育-能力、来源、与趋势【外文翻译】

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时间:2017-07-26

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1、毕业论文(设计)外文翻译CompetitiveIntelligenceEducation:Competencies,Sources,andTrendsNearlyallorganizationsareincreasinglyusingcompetitiveintelligence(CI)intheirbusinessmarketing,planning,andstrategizing;however,formaleducationalofferingsinCIareseriouslylacking.Acquiringaneducationiseasierto

2、doinsomefieldsofstudythanothers."Namebrand"professionalssuchasaccountants,engineers,lawyers,ornursesnotonlyhavetocompleteanagreed-uponcurriculumofatleastfouryearsofhighereducation,butalsohavecontinuingeducationrequirementsthathelpensurethattheyremainabreastofthelatestdevelopmentsin

3、theirfields.However,theeducationalopportunitiesforpractitionersinrelativelyyoungknowledge-basedmanagementfieldsisnotaseasilydefined.Wheredoestheerstwhilecorporatelibrarian,competitiveanalyst,knowledgemanager,strategicplanningdirector,orcompetitiveintelligence(CI)managergotoacquirea

4、ndenhancehisorhercapabilities?Whatknowledge,skills,abilities,andexperienceshouldbesought?Doesanadvancedcertificateordegreeinthefieldmakeanydifferenceintheircareerpossibilitiesorpathways?Howvitalisittostayontopofdevelopments,andiscontinuingeducationanecessitytostayaheadofone'sbusine

5、ssormarketplacecompetitors?WhyCompetitiveIntelligence?Initsimplicitform,CIisperformedeverytimeanyindividualintheorganizationattemptstopositiontocurrentorpotentialcustomerstheorganization'sproducts/servicesinthemarketplacerelativetocompetitiveofferings.Positioningisacriticalelemento

6、ftheCIprocessinthatcompaniesaretryingtoestablishtheirofferingsasprovidinghighervaluetocustomersthancompetingproducts/services.Similartomanynewerdisciplinaryfieldswherecoalescencearoundthedomainandscopehasnotoccurred,numerousdefinitionsofCIasbothaprocessandaproductexist.Ingeneral,CI

7、isthesystematicprocessbywhichorganizationsethicallygatherandanalyzeactionableinformationaboutcompetitorsandthecompetitiveenvironmentand,ideally,applyittotheirdecision-makingandplanningprocessestoimprovetheirperformance.ThesystematicprocessusedindevelopingCIproductsiscommonlyknownas

8、theintelligencecycleandpro

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