社会影响在消费者绿色食品购买行为中作用的研究

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1、ｘ．＾馨ｆＩ＾，Ｌ幸卡ＩＩ史聲．ＨＵＡＺＨＯＮＧＡＧＲＩＣＵＬＴＵＲＡＬＵＮＩＶＥＲＳＩＴＹ硕±学位论文Ｍ乂ＳＴＥＲＳＤＥＧＲＥＥＤＩＳＳＥＲＴＡＴＩＯＮ社会影哨在消费者绿色食品巧买行为中作用的研究ＲＥＳＥＡＲＣＨＡＢＯＵＴＥＦＦＥＣＴＳＯＦＳＯＣＩＡＬＩＮＦＬＵＥＮＣＥＯＮＴＨＥ’ＣＯＮＳＵＭＥＲＳＧＲＥＥＮＦＯＯＤＰＵＲＣＨＡＳＥＢＥＨＡＶＩＯＲ妍究生；徐娟ＣＡＮＤＩＤＡＴＥ：ＸＵＪＵＡＮ导师：熊银解副教授ＳＵＰＥＲＶＩＳＯＲ：ＰＲＯＦ．ＸＩＯＮＧＹＩＮＪＩＥ专业：企业管

2、理ｍａｊｏｒ：ｅｎｔｅｒｐｒｉｓｅｍａｎａｇｅｍｅｎｔ妍究方向：营销管理ＦＩＥＬＤ：ＭＡＲＫＥＴＩＮＧＭＡＮＡＧＥＭＥＮＴ中国武汉ＷＵＨＡＮ，ＣＨＩＮＡ二〇—六年六月ＪＵＮＥ２０１６，分类号密级华中农业大学硕士学位论文社会影响在消费者绿色食品购买行为中作用的研究ResearchaboutEffectsofSocialInfluenceontheConsumer’sGreenFoodPurchaseBehavior研究生:徐娟2013306110018学号:指导教师:熊银解副教授指导小组:李艳军教授孙剑教授何玉成教授项朝阳副教授包玉泽副教授专

3、业：企业管理研究方向：营销管理获得学位名称：管理学硕士获得学位时间：2016年6月华中农业大学经济管理学院二○一六年六月社会影响在消费者绿色食品购买行为中作用的研究目录摘要···································································································································IABSTRACT·······································································

4、················································II1绪论··································································································································11.1研究背景及问题提出······························································································11.2研究目

5、的与意义······································································································21.2.1研究目的···········································································································21.2.2研究意义································································

6、···········································21.3研究内容、研究方法与技术路线···········································································31.3.1研究内容···········································································································31.3.2研究方法··································

7、·········································································41.3.3技术路线···········································································································41.4本文的创新点··················