基于线索理论的农户新品种购买意愿的影响因素研究

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1、馨睾个《！义聲，肌乂ＺＨＯＮＧＡＧＲＩＣＵＬＴＵＲＡＬＵＮＩＶＥＲＳＩＴＹ硕±学位论文Ｍ乂ＳＴＥＲＳＤＥＧＲＥＥＤＩＳＳＥＲＴＡＴＩＯＮ基于线索理论的农户新品种巧买意慮的影巧因素研究ＲＥ，ＳＥＡＲＣＨＯＮＴＨＥＩＮＦＬＵＥＮＣＥＦＡＣＴＯＲＳＯＦＦＡＲＭＥＲＳＮＥＷＶＡＲＩＥＴＩＥＳＰＵＲＣＨＡＳＥＩＮＴＥＮＴＩＯＮＢ乂ＳＥＤＯＮＣＵＥＴＨＥＯＲＹ硏究生：赵晦ＣＡＮＤＩＤＡＴＥ：細乂〇擊０导师：李艳军教授ＳＵＰＥＲＶＩＳＯＲ：ｐｒｏｆ

2、ｅｓｓｏｒＬＩＹＡＮＪＵＮ专业：企业管理ＭＡＪＯＲ：ＢＵＳＩＮＥＳＳＭＡＮＡＧＥＭＥＮＴ向：营销管理：ＭＡＲＫＥＴＩＮＧＭＡＮＡＧＥＭＥＮＴ－中国武汉１－：ＷＵＨＡＮ，ＣＨＩＮＡ＇－二Ｏ—六年六月ＪＵＮＥ２０１６，—‘一－分类号密级华中农业大学硕士学位论文基于线索理论的农户新品种购买意愿的影响因素研究ResearchontheInfluenceFactorsofFarmers’newvarietiesPurchaseIntentionBasedon

3、CueTheory研究生:赵峥学号:2013306110019指导教师:李艳军教授指导小组:严奉宪教授姚孝军教授熊银解副教授刘梅副教授黄洁副教授专业：企业管理研究方向：营销管理获得学位名称：管理学硕士获得学位时间：2016年6月华中农业大学经济管理学院二○一六年六月基于线索理论的农户新品种购买意愿的影响因素研究目录摘要·······································································································

4、·································iAbstract····································································································································ii1绪论····················································································

5、···················································11.1研究背景················································································································11.2研究目的与意义·················································································

6、···················21.2.1研究目的······································································································21.2.2研究意义······································································································21.3研究思路与研究方法·······

7、·····················································································21.3.1研究思路······································································································21.3.2研究方法························································

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