yl公司销售人员绩效管理体系优化研究

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1、巧尉巧义學巧敬Ｉ中图分类号１ＵＤＣ＼硕±学位论文ＭＡＳＴＥＲＤＩＳＳＥＲＴＡＴＩＯＮＹＬ公司销售人员绩效管理体系优化研究论奇额目（中文）Ｏｐｔｉｍｉｚａｔｉｏｎ民ｅｓｅａｒｃｈｏｎ化ｅＰｅｒｆｏｒｍａｎｃｅＭａｎａｇｅｍｅｎｔ论文题目（Ａ別ＹＬＳｙｓｔｅｍｏｆＳａｌｅｓＰｅｒｓｏｎｎｅｌｉｎＣｏｍｐａｎｙ汪新艳＇余成振作者导师硕壬工商管理学院由佳壁仿按兼里仿工堂科专、／商管理研究方向１｜＿二〇—六年六月独创性声明本人声明所呈交的论文是我个人在导师

2、指导下进行的研究工作及Ｌ取得的研究成果。尽我所知，除了文中特别加乂标注和致谢的地方外，论文中不包含其他人己经发表或撰写的研究成果，也不包含为获得江一西财经大学或其他教育机构的学位或证书所使用过的材料。与我同工作的同志对本研究所做的任何贡献均己在论文中作了明确的说明并表示了谢意。々’據八心！日期：ｍ：气关于论文使用授权的说明、：本人完全了解江西财经大学有关保留使用学位论文的规定，印ｋ，允许论文橄查阅和借阅Ｘ学校有权保留送交论文的复印件；学校可、公布论文的全部或部分内容，可臥采巧影印缩印或其他复制手段保存论文。（保密的论文

3、在解密后遵守此规定）导师签省：日期：YL公司销售人员绩效管理体系优化研究目录第1章绪论·················································································11.1研究的背景···········································································11.2研究的意义·································································

4、··········11.3国内外文献综述·····································································21.3.1国内相关文献综述···························································21.3.2国外相关文献综述···························································31.4研究内容和方法········································

5、·····························41.4.1研究内容·······································································41.4.2论文的主体结构······························································51.4.3研究方法·······································································5第2章绩效管理的相关概念及理论·····

6、·················································72.1绩效管理的相关概念·······························································72.2理论依据··············································································92.2.1目标管理理论································································

7、·92.2.2激励理论·······································································102.3常用的几种绩效管理模式·························································112.3.1基于360度绩效反馈评价的管理模式··································112.3.2基于KPI的管理模式················································