Measuring destination attractiveness_A contextual approach.pdf

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1、JournalofTravelResearchhttp://jtr.sagepub.com/MeasuringDestinationAttractiveness:AContextualApproachYangzhouHuandJ.R.BrentRitchieJournalofTravelResearch199332:25DOI:10.1177/004728759303200204Theonlineversionofthisarticlecanbefoundat:http://jtr.sagepub.com/content/32/2/25Publishedby:http://www.s

2、agepublications.comOnbehalfof:TravelandTourismResearchAssociationAdditionalservicesandinformationforJournalofTravelResearchcanbefoundat:EmailAlerts:http://jtr.sagepub.com/cgi/alertsSubscriptions:http://jtr.sagepub.com/subscriptionsReprints:http://www.sagepub.com/journalsReprints.navPermissions:

3、http://www.sagepub.com/journalsPermissions.navCitations:http://jtr.sagepub.com/content/32/2/25.refs.html>>VersionofRecord-Oct1,1993WhatisThis?Downloadedfromjtr.sagepub.comatSunYat-SenUniversityonSeptember16,2013MeasuringDestinationAttractiveness:AContextualApproachYANGZHOUHUANDJ.R.BRENTRITCHIET

4、hisstudyexaminestwodifferenttypesofvacationexperiencesastheexperimentalfactorsandempiricallyincorporatesacontextspecificapproachintothemeasurementofdestinationattractiveness.Atotalof400respondentswereinterviewedbytelephone.Threeareaswereexaminedfortwodifferentvacationexperiences:(1)therelativei

5、mportanceoftouristicattributesincontributingtotheattractivenessofatraveldestination,(2)thevariationsintheperceivedabilityofdestinationstosatisfytourists’needs,and(3)theinfluenceofpreviousvisitationexperiencewitheachdestinationonperceivedattractive-ness.Amultiattributesituationalattitudemeasurem

6、entmodelwasemployedtoobtainanumericalindexofthetouristicattractivenessforeachofthefivedestinationsstudied.Finally,theimplicationsofthesefindingsconcerningmarketinganddevelopmentinitia-tivestoimprovethephysicalandperceptualattractivenessofthevariousdestinationsunderstudyarediscussed.Despitetheim

7、portanceoftravelintheworldeconomy,context;thatis,theresearchhasnotexplicitlydefinedtheresearchinthefieldoftourismmarketinghastendedtolagcontextinwhichrespondentsshouldmaketheirjudgments.thatofmoretraditionalconsumerresearch.Therea