资源描述：
《Business Model Design An Activity System Perspective SSRN-id1356511.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、WorkingPaperWP-781February,2009DESIGNINGYOURFUTUREBUSINESSMODEL:ANACTIVITYSYSTEMPERSPECTIVEChristophZottRaphaelAmitIESEBusinessSchool–UniversityofNavarraAv.Pearson,21–08034Barcelona,Spain.Phone:(+34)932534200Fax:(+34)932534343CaminodelCerrodelÁguila,3(Ctra.deCastilla,km5,180)–28023Madr
2、id,Spain.Phone:(+34)913570809Fax:(+34)913572913Copyright©2009IESEBusinessSchool.IESEBusinessSchool-UniversityofNavarra-1Electroniccopyavailableat:http://ssrn.com/abstract=1356511DESIGNINGYOURFUTUREBUSINESSMODEL:ANACTIVITYSYSTEMPERSPECTIVE1ChristophZott2RaphaelAmitAbstractBuildingonther
3、eceivedliterature,weconceptualizeafirm’sbusinessmodelasasystemofinterdependentactivitiesthattranscendsthefocalfirmandspansitsboundaries.Theactivitysystemenablesthefirmtocreatevalueinconcertwithitspartnersbutalsotoappropriateashareofthevaluecreated.Anchoredontheoreticalandempiricalresea
4、rch,wesuggesttwosetsofparametersthatactivitysystemsdesignersneedtoconsider:designelements–content,structureandgovernance–thatdescribethearchitectureofanactivitysystem;anddesignthemes–novelty,lock-in,complementaritiesandefficiency–thatdescribethesourcesoftheactivitysystem’svaluecreation
5、.Keywords:businessmodel,activitysystem,design.ThirddraftforLongRangePlanningSpecialIssueonBusinessModels1Professor,Entrepreneurship,IESE2Professor,TheWhartonSchool,UniversityofPennsylvaniaIESEBusinessSchool-UniversityofNavarraElectroniccopyavailableat:http://ssrn.com/abstract=1356511DE
6、SIGNINGYOURFUTUREBUSINESSMODEL:1ANACTIVITYSYSTEMPERSPECTIVEIntroductionConsiderthecaseofFriCSo,Inc.,ayoungengineeringcompanythathasachievedasignificanttechnologicalbreakthroughinfrictionreductiontechnology.2Frictionisthearchenemyofmechanicalsystems–itreducesthepowerofmachines,leadstoov
7、erheating,andcauseswear,breakdownandseizureinmovingparts.SupposethatthetechnologicalinventionofFriCSoreducesfrictionbyover15,000%.Surelysuchastaggeringtechnology–withclearandwideapplicabilityinindustrieswithproductsandindustrialapplicationsthatinvolvemovingparts(suchasmachinemanufact
