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1、TEAMFLY®Team-FlyHowToSellYourselfWinningTechniquesforSellingYourself...YourIdeas...YourMessageArchLustbergFranklinLakes,NJCopyright©2002byArchLustbergAllrightsreservedunderthePan-AmericanandInternationalCopyrightConventions.Thisbookmaynotbereproduced,inwholeorinpart,inanyformorbyanymeans
2、electronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystemnowknownorhereafterinvented,withoutwrittenpermissionfromthepublisher,TheCa-reerPress.HowToSellYourselfEditedbyKristenMohnTypesetbyJohnJ.O’SullivanPhotographsbyW.A.WilliamsCoverdesignbyBarryL
3、ittmannPrintedintheU.S.A.byBook-martPressTelePrompTer®isaregisteredtrademark.UnitedStatesChamberofCommerceCommunicator®isaregisteredtrade-mark.Toorderthistitle,pleasecalltoll-free1-800-CAREER-1(NJandCanada:201-848-0310)toorderusingVISAorMasterCard,orforfurtherinformationonbooksfromCareer
4、Press.TheCareerPress,Inc.,3TiceRoad,POBox687,FranklinLakes,NJ07417careerpress.comLibraryofCongressCataloging-in-PublicationDataLustberg,Arch.Howtosellyourself:winningtechniquesforsellingyourself—yourideas—yourmessage/byArchLustberg.p.cm.Includesindex.ISBN1-56414-585-9(pbk.)1.Interpersona
5、lcommunication.2.Success.I.Title.BF637.C45.L8772002153.6—dc212001054395DedicationForHunter,Liam,andJackson.AcknowledgmentsThisbookwouldnotbearealitywithoutthehelpofthreeofthekeywomeninmylife:MargueriteSavard,whorunsmybusi-ness;SusanPaynterHasankulizade,whoeditsmyquarterlynews-letter;andm
6、ywife,JeanAnne,whosefivepublishednovelswerepartofmyliterarytraining.AndImustn’tforgetRobertPatrickO’Connor,theeditorwhomadeallofJeanAnne’sandallofmybookshappen.ContentsIntroduction........................................................................................7Chapter1:SellingYou
7、rself................................................................................15Chapter2:SellingYourCompetence...............................................................25Chapter3:SellingYourLikability............................................................
