农产品原产地形象对消费者感知价值及购买意愿影响分析

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1、分类号：密级：HUAZHONGAGRICULTURALUNIVERSITY硕士学位论文MASTER’SDEGREEDISSERTATION农产品原产地形象对消费者感知价值及购买意愿影响分析TheAnalysisoftheInfluenceoftheOriginImageofAgriculturalProductsonConsumers'PerceivedValueandPurchaseIntention研究生:朱姝CANDIDATE：学号:2016306120014STUDENTNO.：专业:农业推广MAJOR：MASTEROFAGRICULTUREEXTENSION导师:熊银解

2、SUPERVISOR：中国武汉WUHAN,CHINA二O一八年四月APRIL,2018华中农业大学硕士学位论文农产品原产地形象对消费者感知价值及购买意愿影响分析TheAnalysisoftheInfluenceoftheOriginImageofAgriculturalProductsonConsumers'PerceivedValueandPurchaseIntention研究生:朱姝学号:2016306120014指导教师:熊银解学位类型:农业硕士领域：农村与区域发展华中农业大学中国.武汉HuazhongAgriculturalUniversityWuhan,China农产品

3、原产地形象对消费者感知价值及购买意愿影响分析目录摘要...............................................................................................................................IABSTRACT.....................................................................................................................II1绪论.........

4、......................................................................................................................11.1研究背景....................................................................................................................11.2研究意义与目的........................................

5、................................................................21.21研究意义..................................................................................................................21.2.2研究目的................................................................................................

6、.................31.3研究方法与步骤........................................................................................................31.4研究框架....................................................................................................................41.5技术路线.............................

7、.......................................................................................51.6论文的创新之处........................................................................................................52相关理论基础与文献综述...........................