环境ngo基于微博平台的动员-研究——以绿色和平为例

《环境ngo基于微博平台的动员-研究——以绿色和平为例》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、万方数据comprehensiveunderstandingoftheresearchobject．Inthispart，thegeneralinformationof”greenpeace”wasintroduced，mainlyaboutitsorganizationprofiles，theworkingpatternsandtheusageofsocialmedia,highlightingthecommunicationandactioninitiatingsituationonSinaWeibo．These

2、condandthirdpartofthethesisarecasestudies，throughthe“hazegovernance”and”guardianoftheArctic”launchedbythe”GreenPeace”thistwochaptersproceedtoanalyzehowenvironmentalNGOusemicrobloggingtomobilizeenvironmentalprotectionactionsintermsofdiscourse，rhetoric，thepropaga

3、tionpath，aswellasthestoryframework．Duetothedifferentfeaturesofthesetwocases，the”Greenpeace”microblogginghastakencompletelytwodifferentstrategies————amildstylefortheformeronetoachievethepurposeofpubliceducationandliteracybymeansofasteadilyproceedingmethod，whilef

4、orthelatteroneitadoptedaradicalstyleofmobilizationinwhichthepublicpressurehadbeengiventofulldisplaythroughemotionprovokingaswellastheconstructionofthewholestory．Throughtheanalysisandcomparisonofthetwoissues，theauthorfoundthat’’Greenpeace”isgoodatmobilizationimp

5、lementationbasedonthecharacteristicsoftheactionitselfunderthepremiseofself-protection．Thefourthchapterismainlyontheattributioncomparisonofthetwoactionsfromthreeperspectives．Firstly,theauthorcomparesthedifferentstrategiesofthetwoactionsadoptedbyenvironmentalNGOs

6、intermsofstrategyandstyle，textselection，andthenarrativeflr锄e——choosingmildoraggressivemobilizationstyle，focusingonimageorwordsintextselection，andselectingcompleteorfragmentedstoryframeworkisthemajormobilizationstrategyofenvironmentalNGOsatthemoment．Inaddition，t

7、heauthoralsoinvestigatesthecausesfordifferentstrategiesindifferentactionsintermsofthelegitimacyandappropriatenessofmobilizationbody,microbloggingpropagationpathandtheenvironmentalprotectionactions，outliningthefeaturesofenvironmentalNGOmicrobloggingmobilizationu

8、ndersuchcircumstance．ThefifthpartofthepaperfocusesontheimpactofmicrobloggingonenvironmentalNGOslaunchingactions．MicrobloggingprovidesenvironmentalIV万方数据NGOmobilizingwithspac