功能对等视角下外国品牌翻译原则与策略研究

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1、AStudyofPrinciplesandStrategiesForTranslationofForeignBrandNamesFromthePerspectiveofFunctionalEquivalenceSuBinjieSupervisor：TanWeiguoAThesisSubmiuedtoForeignLanguagesCollegeShanghaiNormalUniversityInPartialFulfillmentoftheRequirementsFortheDegreeofMasterofArtsInForeignLingui

2、stics&AppliedLinguisticsMay2013功能对等视角下外国品牌翻译原则与策略研究苏彬洁导师：谭卫国上海师范大学外国语学院文学硕士学位论文2013年5月AbstractSincethereformandopeninguptotheoutsideworld，Chinahasbeendevelopingveryfastandbecomingthelargestmarket．ForeigncompaniesandforeignproductshavebeenenteringChina．Advertisementsofvarious

3、foreigncommoditiesarealwaysattractingourattention．Andforeignbrandsareubiquitous，dazzlingoureyes．Againstthisbackground，itisimperativetomakeastudyofforeignbrandnamesandtheirtranslation．Thisthesis，、)I，imfunctionalequivalenceasitstheoreticalguide，suggestsandproveseffectiveprinci

4、plesandstrategiesforsuccessfultranslationofforeignbrandnames．First,thethesisbrieflystatesthebackgroundofthestudy,introducesEnglishbrandnames，mentionsthesignificance，methodsandstructureofthethesis，beforeitreviewsrelevantliterature，includingstudiesontranslationofforeignbrandna

5、mesinChinaandNida’Sfunctionalequivalence．Next，theauthordiscussesvariousotherfactorsworthcontemplatingintheprocessoftranslationofforeignbrandnamesintoChinese．Then，guidedbyNida’Sfunctionalequivalenceandconsideringthecharacteristicsandfunctionsofforeignbrandnames，theauthorpropo

6、sesandillustratesthe‘'three·beauty'’principleandthatofbrevity,readability,andassociability．Immediatelyafterwards，theauthorsuggestsandverifiesfourstrategiesfortranslationofforeignbrandnames，namely,transliteration,literaltranslation,liberaltranslationandflexibletranslation．Fin

7、ally,thethesismakesintegratedanalysisofwelltranslatedbrandnamesandpoorlyrenderedonesSOastofurtherprovethesuggestedprinciplesandstrategiesundertheguidanceoffunctionalequivalence．Thisthesisisintendedtoenlightentranslatorsofforeignbrandnamesandespeciallytoimprovetheirtranslatio

8、nofthem．Keywords：foreignbrandnametranslation；functionalequivalence；translat