电网企业微博品牌传播策略-研究

《电网企业微博品牌传播策略-研究》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、万方数据华北电力大学硕士学位论文AbstractAswearelivinginthismodembrandingage，tradesandgovernmentalagenciesarebecomingevenmoreawareofbrandbuildingandbrandingmanagementthusdevotingmuchmarll)ower'financialresourcesandmaterialsintopromotingbmds．Micro—blogasanewforcesuddenlyrisesinsocialmedia，manygov

2、ernmentalagenciesandenterpriseshavemadeitapowerfulandprevailingmediatoolinbranding，howevercomparetothecomprehensivestrengthandpositionofenterprises，theinfluenceofStateGridCorporationofChinafellfarbehind，especiallyonstudyandapplicationofmiero-blognetwork．BrandingofStateGridCorpor

3、ationofChinashallbeprogressedwithtime．makinguseofnewplatform豁miero-bloginbrandingandpromotingculture，concept，andserviceawareness，letbrandingbemoretransparentandunderstandable，thuspreventingrisksandseizingchances．Thisessaymeanstostudythecurrentissuesandexistingproblemsofpowergrid

4、enterprisesinmanagingmicro—blogplatform，basisonthefeaturesandpropertiesofpublicserviceawareness，startfrommasscommunication，highestquantityofusers，bestpublicpraisesmakemicro—blogareasonablecasetostudy．inordertobuildupaoperationstrategywithguidingsignificanceinapplyingthepublicpro

5、motionofStateGridCorporationofChina．Firstlytherewouldbestudyonthefeatureanalysis，mediacast，brandingtheoryofmicro-blog，secondlytheessaywoulddiscussthebrandingfeatureofStateGridCorporationofChinaandtheanalysisonexistingissuesinbrandcommunication，usingSWOTmethodinanalyzingtheintern

6、alandexternalenvironmentinbrandcommunication，pointouttheimportanceandnecessityofbrandingStateGridCorporationofChinainmicro—blogplatform，alsototalkaboutthecurrentexistingproblemsinbrandcommunicationofothergridpowerenterprises，thusreachingoveralldecisionsandrelevantstrategiesofbra

7、ndimage，publicguidance，servicemarketing,networkpoliticsandmiero-blogoperatingthroughstudyingthosecases．Keywords：micro-blog，power鲥denterprises，brandcommunicationstrategy，SWOTanalysis万方数据华北电力大学硕士学位论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯一II第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1研究背景