恒邦黄金珠宝集团聚焦营销策略分析

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1、thenasystematicmethodofoperationisprovidedforclassificationandimplementationprocessofthemarketingstrategycombiningrelevantcases,finallyaspecificfocusedmarketingmixstrategyiscustomizedforHengbanginthispaper.KeyWords:Hengbang;DomesticJewelryMarket;FocusMarketing;4FFocusMarketingstrategy

2、;ResourceIntegrationIII万方数据目录1绪论...................................................11.1选题背景......................................................11.2选题目的和意义................................................21.3研究方法和框架................................................31.4本论文的创新点...........

3、.....................................52理论综述...............................................62.1奢侈品消费行为相关研究........................................62.1.1国外相关研究..............................................62.1.2国内相关研究..............................................72.2珠宝业营销相关研究...........

4、.................................82.3聚焦理论相关论述.............................................102.3.1聚焦思想.................................................102.3.2国外相关研究.............................................112.3.3国内相关研究.............................................123恒邦营销环境分析........

5、...............................143.1恒邦简介.....................................................143.2PEST分析....................................................153.2.1政治法律环境.............................................163.2.2经济环境.................................................163.2.3社会文化

6、环境.............................................173.2.4技术环境.................................................173.2.5结论.....................................................183.3五力模型分析.................................................183.3.1原材料供应商...........................................

7、..193.3.2珠宝首饰购买者...........................................193.3.3潜在进入者...............................................203.3.4替代品...................................................203.3.5行业内的竞争.............................................213.3.6结论.......................................

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