医疗器械制造业跨国并购品牌资源整合研究

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1、岁妻未交赡乞≯一专业硕士学位论文医疗器械制造业跨国并购品牌资源整合研究TheStudyonBrandResourcesIntegrationinInternationalM&AinMedicalEquipmentManufacturingIndustry作者：何强导师：林晓言北京交通大学2013年6月学位论文版权使用授权书删本学位论文作者完全了解北京交通大学有关保留、使用学位论文的规定。特授权北京交通大学可以将学位论文的全部或部分内容编入有关数据库进行检索，并采用影印、缩印或扫描等复制手段保存、汇编以供查阅和借阅。同意学校向国家有关部

2、门或机构送交论文的复印件和磁盘。(保密的学位论文在解密后适用本授权说明)学位论文作者签名：／；f／缬J签字日期：调r乡年彳月lr7曰导师签名：签字日期矽珍年易月r7日jE立交通太堂童些亟±堂僮途塞△旦墨!B△￡!ABSTRACTABSTRAC’l’：Medicalequipmentmanufacturingindustryisdevelopingveryfastinrecentyearsasasunriseindustry．Manymedicalequipmentmanufacturersareexpandingtheirbusine

3、ssesthroughinternationalM&A，aimingtogetstrategicresourcesandtomakemorescientificandflexibleglobalbusinessoperation．Resourcesintegrationisalreadybecominganimportantissueformedicalequipmentmanufacturers．StudyonthecurrentsituationofinternationalM&Aandresourcesintegrationis

4、playingamoreandmoreimportantroleinguidingmoremedicalequipmentmanufacturersininternationaloperationwithdomesticandinternationalresources．ManyresearchesindicatethatresourcesintegrationinfluencetheSuccessofinternationalM&Aalot．Since1990s，studyonresourcesintegrationinintern

5、ationalM&AhasbeenthefocusofdomesticandintemafionalM&Astudy．However,mostofthestudyisfocusingoncultureintegration，humanresourcesintegrationandfinanceintegration．ButthestudyOHbrandresourcesintegrationisrare．DuringtheoperationofinternationalM&A，brandresourcesintegrationisal

6、waysneglectedbymanycompanies．ThebrandresourcesintegrationtosomeextentinfluencestheaccomplishmentoftheinternationalM&Aresults．ThisthesisistoanalyzethebrandresourcesintegrationininternationalM&Ainmedicalequipmentmanufacturingindustry．Basedonthesummaryofpreviousstudy,thist

7、hesisanalyzesthemotives，strategiesandmethodsofbrandresourcesintegrationininternationalM&Ainmedicalequipmentmanufacturingindustrywiththeoreticandcasesupport．ThisthesisalsoanalyzesthecurrentsituationandproblemsofbrandresourcesintegrationininternationalM&Ainmedicalequipmen

8、tmanufacturingindustryandproposessomeproposalsandsuggestion．KEYWORDS：MedicalEquipmentManufacturingIndustry；Int