资源描述：
《intention does not always matter the contingent role of habit on it usage behavior》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、GlobalCo-OperationintheNewMillenniumThe9thEuropeanConferenceonInformationSystemsBled,Slovenia,June27-29,2001INTENTIONDOESNOTALWAYSMATTER:THECONTINGENTROLEOFHABITONITUSAGEBEHAVIORMoezLimayemInformationSystemsDepartment,CityUniversityofHongKong,TatCheeAven
2、ue,Kowloon,HongKongTel.:(852)27888530,Fax:(852)27888694ismoez@is.cityu.edu.hkSabineGabrieleHirtInformationSystemsDepartment,CityUniversityofHongKong,TatCheeAvenue,Kowloon,HongKongTel.:(852)27888697,Fax:(852)27888694issabine@is.cityu.edu.hkWynneW.ChinDeci
3、sionandInformationSystemsDepartment,C.T.BauerCollegeofBusiness,TheUniversityofHouston,Houston,TexasTel.:(713)7434728wchin@uh.eduMoezLimayem,SabineGabrieleHirt,WynneW.ChinABSTRACTTheabilitytopredictITusagebehaviorhasbeenanimportantareaofinquiryinISresearc
4、hformanyyears.Yet,todate,thepredominantapproachhasbeenontheconsciouscognitiveaspectofthisbehavior.Consequently,theprimaryfocushasbeenontheformationofintentionsanditsimpactonthesubsequentbehaviorofITusagealmosttotheexclusionofotherfactors.Thepurposeofthis
5、studyistohighlightanalternativeviewpointthatsuggeststheequallyimportantroleoftheautomaticresponseknownashabit.Applyingtheoriesofhumanbehavior,wedevelopedamodelthatshowstheimpactofbothintentionsandhabitonITusage.Moreimportantly,wedemonstratethattheinfluen
6、ceofintentiononusagewillvarydependingonthelevelofone’shabit.Thisfindingimpliesthattherecanbesituationswhereintentionwill,infact,havenoimpactonbehaviorandthatfurtherresearchisneededtounderstandtheseconditionsandthefactorsthatleadtosuchsituations.1.INTRODU
7、CTIONInthepasttwodecadesofITadoptionandimplementationresearch,thepredominantfocushasbeenoncognitivebehavioralmodels.WitnesstheuseofmodelssuchasTRA(Fishbein&Ajzen,1975),TPB(AjzenandMadden,1985;Ajzen,1991),andinnovationtheory(Rogers,1983,1995)intheformatio
8、nofITrelatedmodelssuchastheTAManditsvariants(Davisetal.,1989;Mathieson,1991;HartwickandBarki,274IntentionDoesNotAlwaysMatter:TheContingentRoleofHabitonITUsageBehavior1994),thedecomposedTPB(Taylor&Todd,1995),andPCImodels(Mo
