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ID:34478357
大小:87.32 KB
页数:4页
时间:2019-03-06
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1、BusinessPolicy1ValueChainAnalysisBackgroundAnalysisoftheresourcesandcompetencesofabusinessorganizationisthecomplementoftheunderstandingofitscompetitiveenvironment.Justasitmaybearguedinthefieldofeconomicsthatallproblemsshouldbeanalyzedbyajointconsiderat
2、ionoftheforcesofsupplyanddemand,sointheareaofstrategyallproblemsshouldbeconsideredthroughajointanalysisoftherelevantenvironmentandthecorrespondingrequiredresources.Withregardtoorganizationresources,Johnsonetal.refertothese,atthemostgenerallevel,as“stra
3、tegiccapability…theadequacyandsuitabilityoftheresourcesandcompetencesofanorganisationforittosurvive”.Onekeypointmustalwaysbeborneinmind.Anyassessmentoftheresourcesofanorganizationshouldbecarriedoutrelativetoitsenvironmentandstrategy.Thatis,thereisnosuc
4、hthingasanabsoluteassessmentoforganizationresources.Rathertheresourcestrengthsandweaknessesofabusinessmustbeassessedrelativetotherequirementsofitsenvironment,itsstrategyandalsothestrategyandresourcesofitscompetitors.Oneobviousexampleofthisisthattherequ
5、iredproduct-developmentresourcesandcompetenceofabusinesswilldependuponwhetheritispursuinga‘costleadership’ora‘differentiation’genericstrategy.Thisinturnwillhavebeendecideduponbyreferencetothecompetitiveenvironmentofthemarket,includingthestrategyofcompe
6、titors.Similarly,thenatureoffront-linestaffresourcesinagrocerysupermarketwillbedifferentfromthoseinanup-markettravelagencyorspecialisthi-fiequipmentretailer.BasesofStrategicCapabilityUnderthegeneralheadingofstrategiccapability,itisusefultobeabletodisti
7、nguishbetweenresourcesandcompetences,andtofurtherdistinguishthecompetitivelevelatwhichthesearebeingassessed.Resourcesarethetangibleandintangibleassetsofthebusiness,suchasitsplantandmachineryorretailpremises,financialresources,humanresourcesandintellect
8、ualcapital.Competencesrelatetothewayinwhichresources–tangibleorintangible-areused.TodayitmaybearguedthatthecompetitiveadvantageofITliesmoreintheadditionalcompetencetowhichthiscangiverise(forexample,analysisofcustomerbehaviourandmarketin
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