bp 1 - value chain analysisnew

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1、BusinessPolicy1ValueChainAnalysisBackgroundAnalysisoftheresourcesandcompetencesofabusinessorganizationisthecomplementoftheunderstandingofitscompetitiveenvironment.Justasitmaybearguedinthefieldofeconomicsthatallproblemsshouldbeanalyzedbyajointconsiderat

2、ionoftheforcesofsupplyanddemand,sointheareaofstrategyallproblemsshouldbeconsideredthroughajointanalysisoftherelevantenvironmentandthecorrespondingrequiredresources.Withregardtoorganizationresources,Johnsonetal.refertothese,atthemostgenerallevel,as“stra

3、tegiccapability…theadequacyandsuitabilityoftheresourcesandcompetencesofanorganisationforittosurvive”.Onekeypointmustalwaysbeborneinmind.Anyassessmentoftheresourcesofanorganizationshouldbecarriedoutrelativetoitsenvironmentandstrategy.Thatis,thereisnosuc

4、hthingasanabsoluteassessmentoforganizationresources.Rathertheresourcestrengthsandweaknessesofabusinessmustbeassessedrelativetotherequirementsofitsenvironment,itsstrategyandalsothestrategyandresourcesofitscompetitors.Oneobviousexampleofthisisthattherequ

5、iredproduct-developmentresourcesandcompetenceofabusinesswilldependuponwhetheritispursuinga‘costleadership’ora‘differentiation’genericstrategy.Thisinturnwillhavebeendecideduponbyreferencetothecompetitiveenvironmentofthemarket,includingthestrategyofcompe

6、titors.Similarly,thenatureoffront-linestaffresourcesinagrocerysupermarketwillbedifferentfromthoseinanup-markettravelagencyorspecialisthi-fiequipmentretailer.BasesofStrategicCapabilityUnderthegeneralheadingofstrategiccapability,itisusefultobeabletodisti

7、nguishbetweenresourcesandcompetences,andtofurtherdistinguishthecompetitivelevelatwhichthesearebeingassessed.Resourcesarethetangibleandintangibleassetsofthebusiness,suchasitsplantandmachineryorretailpremises,financialresources,humanresourcesandintellect

8、ualcapital.Competencesrelatetothewayinwhichresources–tangibleorintangible-areused.TodayitmaybearguedthatthecompetitiveadvantageofITliesmoreintheadditionalcompetencetowhichthiscangiverise(forexample,analysisofcustomerbehaviourandmarketin