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ID:39916947
大小:35.04 KB
页数:6页
时间:2019-07-14
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1、TheValueChain-thedifferencebetweenstruggleandprofitAuthor:AndrewStewart ReleaseDate:Dec15,2009“ForAustralianbusinesstobegloballycompetitiveindustriesandorganisationsneedadifferentandmoreeffectivewayofdeliveringvaluetolocalandoverseascustomers."Thefol
2、lowingarticlebyIntelogBusinessPerformanceGroupispresentedasathinkingchallengeandsolutionbasedonitsexperienceinworkinginmanyindustriesanditsassociationwithleadingoverseasappliedresearch.Itisourcontentionthatgreatercompetitivecapacitywillonlybeachieved
3、witharadicalchangeinthinkingandunderstandingbyanorganisation’sstakeholders,fromacustomer’sandconsumer’sperspective,ofwhereandhowvalueiscreated.Weincludethecustomer’sviewastheycanbeakeylinktotheconsumereg,theretailer,althoughweadvocatethattruecompetit
4、ivevaluecomesfromfulfillingconsumers’perceptions.Thischangeinthinkingisachievedbyapplyingframeworksandmethodologiesthatenable“collaborativeandcollectivecapability”.Weseeitasengagingavaluechainstakeholdergroupinseeingandunderstandingthecurrentstateata
5、chainandindividuallevelandthendevelopingafuturestatebasedonconsumervalueperceptions.Stakeholdersmustunderstandwhatisnon-valueaddingactivityandwasteandhowtoeliminatethisbyfocussingonwhatcreatesanddeliversvaluefromaconsumer’sperspective.Thisfocusespeop
6、leonflowandthiscreatestherealisationthatrealcompetitiveadvantagewillcomefromnotjustdoingthingsbetterbutbydoingbetterthings.Thenewvaluepropositionthencomesfrominnovationataproductorserviceoffer,packaging,supplychain,processperformanceandpricingandpres
7、entationlevel–atotalvaluechainproposition.ThisisachievedbyengagingallthekeyValueChainstakeholdersindevelopingsolutionsandoutcomesacrossthewholechain,aswellasatthekeyprocessingorservicedevelopmentactivitiesthatimproveproductivity,reducecosts,eliminate
8、non-valueaddingactivitiesandimprovethecustomervalueproposition.Thiscreatesamodelforthoseengagedandtheindustry;aswellasimprovingsupplierandcustomerrelationships.ItisourcontentionthattheapplicationofsuchthingsasLeantools,SixSigmaandtheTheoryofConstrain
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