从功能文体学角度看公益广告说服力论文

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1、密级：学校代码：10075分类号：学号：20090578文学硕士学位论文从功能文体学角度看公益广告的说服力学位申请人：刘鑫指导教师：郑悦教授学位类别：文学硕士学科专业：英语语言文学授予单位：河北大学答辩日期：二○一二年五月ClassifiedIndex:CODE:10075U.D.C:NO:20090578ADissertationfortheDegreeofM.ArtsPersuasionofPublicServiceAdvertisementfromFunctionalStylisticsCandidate:LiuXinSupervisor:Prof.ZhengYueAca

2、demicDegreeAppliedfor:MasterofArtsSpecialty:EnglishLanguageandLiteratureUniversity:HebeiUniversityDateofOralExamination:May,2012AbstractAbstractAsapersuasivediscourse,PublicServiceAdvertisement(PSAforshort)issupposedtospreadvaluablesocialnotions,arousepublicattentionintheshortesttimeandpromo

3、techangesinattitudeandbehaviorofthepublic.Therefore,itisimportanttostrengthenthepersuasivecharacteristicofadvertisementlanguage.Althoughmanyscholarsinsemiotics,sociology,pragmaticsandotherfieldssystematicallyexplorethelanguagefeaturesofPSA,thediscussionaboutitsrelationtosituationalrelevanceh

4、asnotyetbeenwidelydeveloped.Asabranchofmodernstylistics,FunctionalStylisticsbasedonthesystemic-functionalgrammarfocusesonhowprominentstylisticfeaturesatdifferentlevelsrealizethelanguagefunctionsinthestylisticprocedurethatconsistsofanalysis,interpretationandevaluationphases.Basedonthis,thethe

5、sisappliesFunctionalStylisticstotheanalysisofhowPSAachievesitspersuasioninsituationalcontextbymeansofprominentstylisticeffects.Andthequalitativemethodandrelevantstatisticsareemployedinconstructingofthestylisticfeaturesof29PSAsfromdifferentlanguagelevelswiththehelpofsystemic-functionalgrammar

6、onthefoundationofFunctionalStylistics.Accordingtowhatisdiscussed,stylisticfeaturesofPSAareconcludedandinterpretedfromwhetherornotthediscoveredonesareinlinewithHalliday’s“motivatedprominence”.Thisthesisiscomposedoffivechapters.Chapter1istheintroduction,whichmainlydescribesthebackground,purpos

7、eandsignificanceofresearch,researchquestionsandmethodsandthestructureofthethesis.Chapter2reviewstherelevantresearchesonpersuasion,FunctionalStylisticsandPSA.InChapter3,FunctionalStylistics’view—styleasmotivatedprominence,theinfluentialelementsofmot