从文体角度看英语广告的翻译--毕业论文

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1、【标题】从文体角度看英语广告的翻译【作者】陈洁【关键词】英语广告; 文体特征; 翻译原则; 翻译技巧【指导老师】冉诗洋【专业】英语【正文】I.IntroductionWithitspolicyofopeninguptotheoutsideworldanditsentryintoWTO,Chinahasfacedmoreandmoreforeigntradeactivities.Advertising,asatoolofselling，playsanimportantroleintheworld.Peopleareexposedtonumerousadvertisingmessag

2、eseveryday.Theycanfindadvertisementsinnewspapersandmagazines,onradioandtelevision,etc.AndtheycanalsofindallkindsofadvertisementsontheInternet.Inordertosecurealargeamountofaudienceandcompetewithmanyothersimilaradvertisingmessages,advertiserstrytomaketheiradvertisementsaseffectiveaspossible. Th

3、epurposeofthispaperisfirstlytostudythestylisticfeaturesofEnglishadvertisements.Styleisconsideredasanimportantfactorintranslation.AccordingtoNida ＆Taber (1969:12),translatingconsistsinreproducinginthereceptorlanguagetheclosestnaturalequivalentofthesourcelanguagemessage,firstintermsofmeaningand

4、secondlyintermsofstyle.EnglishadvertisementisoneoftheexamplesofEnglishstylesinstylistics.ThroughanalyzingEnglishadvertisementsintermsofitslexicalfeatures,syntacticalfeaturesandrhetoricaldevices,audienceswillfurtherknowaboutadvertisingandEnglishadvertisements.Especially,audiencescandeeplyunder

5、standthateachEnglishstylehasitsowncharacteristicswhicharedecidedbydifferentstyles,purposesandforegroundedfeatures,andtheywillunderstandthecontentsormeaningswhatcontainedinlanguageintheirlearning.II.GeneralIdeasaboutEnglishAdvertisements Englishadvertisementsplayanimportantroleinourlifeduringt

6、hecomingofthe2008Olympics.WithmoreandmoreforeignerspenetratingintoChina,itisnecessaryforustoknowsomebasicknowledgeofEnglishadvertisements.Inthissection,somegeneralideasaboutEnglishadvertisementsarediscussed. Anadvertiser'smainpurposeistopresentandexhibitproductorservice,andtospreadtheinfluenc

7、eandcoverageofwhichtotheextentthatthepotentialpurchasingpopulationbecomesrealandactual.Generallyspeaking,advertiserstrybythevariousmeansattheirdisposaltogetpeopletobuytheproductorserviceadvertised.Moreover,advertiserswantpotentialpurchasersto