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ID:10965609
大小:93.50 KB
页数:13页
时间:2018-07-09
《从文体角度看英语广告的翻译--毕业论文》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、【标题】从文体角度看英语广告的翻译【作者】陈洁【关键词】英语广告; 文体特征; 翻译原则; 翻译技巧【指导老师】冉诗洋【专业】英语【正文】I.IntroductionWithitspolicyofopeninguptotheoutsideworldanditsentryintoWTO,Chinahasfacedmoreandmoreforeigntradeactivities.Advertising,asatoolofselling,playsanimportantroleintheworld.Peopleareexposedtonumerousadvertisingmessag
2、eseveryday.Theycanfindadvertisementsinnewspapersandmagazines,onradioandtelevision,etc.AndtheycanalsofindallkindsofadvertisementsontheInternet.Inordertosecurealargeamountofaudienceandcompetewithmanyothersimilaradvertisingmessages,advertiserstrytomaketheiradvertisementsaseffectiveaspossible. Th
3、epurposeofthispaperisfirstlytostudythestylisticfeaturesofEnglishadvertisements.Styleisconsideredasanimportantfactorintranslation.AccordingtoNida &Taber (1969:12),translatingconsistsinreproducinginthereceptorlanguagetheclosestnaturalequivalentofthesourcelanguagemessage,firstintermsofmeaningand
4、secondlyintermsofstyle.EnglishadvertisementisoneoftheexamplesofEnglishstylesinstylistics.ThroughanalyzingEnglishadvertisementsintermsofitslexicalfeatures,syntacticalfeaturesandrhetoricaldevices,audienceswillfurtherknowaboutadvertisingandEnglishadvertisements.Especially,audiencescandeeplyunder
5、standthateachEnglishstylehasitsowncharacteristicswhicharedecidedbydifferentstyles,purposesandforegroundedfeatures,andtheywillunderstandthecontentsormeaningswhatcontainedinlanguageintheirlearning.II.GeneralIdeasaboutEnglishAdvertisements Englishadvertisementsplayanimportantroleinourlifeduringt
6、hecomingofthe2008Olympics.WithmoreandmoreforeignerspenetratingintoChina,itisnecessaryforustoknowsomebasicknowledgeofEnglishadvertisements.Inthissection,somegeneralideasaboutEnglishadvertisementsarediscussed. Anadvertiser'smainpurposeistopresentandexhibitproductorservice,andtospreadtheinfluenc
7、eandcoverageofwhichtotheextentthatthepotentialpurchasingpopulationbecomesrealandactual.Generallyspeaking,advertiserstrybythevariousmeansattheirdisposaltogetpeopletobuytheproductorserviceadvertised.Moreover,advertiserswantpotentialpurchasersto
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