我国微博扩散普及的影响因素研究

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1、密级：学校代码：10075分类号：学号：20100806文学硕士学位论文我国微博扩散普及的影响因素研究学位申请人：崔婉虹崔婉虹指导教师：张浩达教授学位类别：文学硕士学科专业：传播学授予单位：河北大学答辩日期：二〇一三年五月ClassifiedIndex:Code:10075U.D.C.:No.20100806ADissertationfortheDegreeofM.ArtsResearchontheinfluencingfactorsaboutthediffusionofmicroblogginginChinaCandidate:CuiWanhongSupervi

2、sor:Prof.ZhangHaodaAcademicDegreeAppliedfor:MasterofArtsSpecialty:CommunicationUniversity:HebeiUniversityDateofOralExamination:May,2013摘要摘要随着我国互联网技术的不断发展，基于互联网的很多传播平台走进人们的生活，微博就是其中的重要一员。微博在我国的扩散迅猛，截至2012年12月末，我国微博用户规模达到3.09亿，其扩散规律符合创新扩散理论的S型曲线。因此，论文以创新扩散理论为基础，提出论证了微博扩散的影响因素，并通过文献调查和深度

3、访谈等方法对这些因素的特点、表现形式及作用规律进行了梳理和研究，绘制了微博扩散影响因素的作用模式图。根据这些影响因素，论文分析了新浪微博成功扩散普及的原因，提出了微博高速扩散给其自身平台发展带来的问题，并根据这些问题提出了对策建议。关键词微博扩散普及影响因素IAbstractAbstractWiththecontinuousdevelopmentofChina'sInternettechnology,manyInternet-basedcommunicationplatformcameintopeople'slives,microbloggingisanimpor

4、tantone.Inchina,microbloggingdiffusedveryfast,bytheendof2012,Chinamicrobloggingusersreached3.09million,itsdiffusionlowisinlinewithS-shapedcurveofinnovationdiffusiontheory.Therefore,thethesisisbasedoninnovationdiffusiontheory,itproposedanddemonstratedinfluencingfactorsofmicrobloggingdi

5、ffusion,usingliteraturesurveyanddepthinterviews,thethesissortedoutandresearchedthesefactorsabouttheircharacteristic,manifestationandeffect,anddrawedtheeffectmodefigureofinfluencingfactorsofmicrobloggingdiffusion.TakeSinamicrobloggingforexample，thepaperanalyzedthereasonsofitssuccessful

6、diffusion，proposedseriesofproblemsbroughtbymicroblogginghigh-speeddiffusion,andatlastputforwardsomecountermeasurestosolvetheseproblems.KeywordsmicrobloggingdiffusionpopularizeinfluencingfactorsII目录目录第1章绪论·················································································

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