晋城银行对公业务营销策略研究

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1、山西大学2018届硕士学位论文晋城银行对公业务营销策略研究作者姓名高庆梅指导教师宋鹏副教授学科专业工商管理研究方向市场营销培养单位经济与管理学院学习年限2015年9月至2018年6月二〇一八年六月ThesisforMaster’sdegree,ShanxiUniversity,2018ResearchontheMarketingStrategyoftheCorporateBusinessforJinchengBankStudentNameQing-meiGaoSupervisorProf.PengSongMajorBusinessAdministrationSpecialt

2、yMarketingDepartmentSchoolofEconomicsandManagementResearchDuration2015.09-2018.06June,2018目录中文摘要............................................................................................................IABSTRACT.............................................................................

3、...................................III第一章绪论..................................................................................................................11.1研究背景..........................................................................................................11.2研究意义...........

4、...............................................................................................11.3国内外研究动态..............................................................................................11.3.1国外研究动态..............................................................................

5、...........11.3.2国内研究动态.........................................................................................31.4研究内容与方法..............................................................................................51.5创新之处.................................................................

6、.........................................61.6基本框架..........................................................................................................6第二章商业银行对公业务营销理论基础..................................................................72.1商业银行对公业务概述.....................................

7、.............................................72.1.1商业银行对公业务的内涵.....................................................................72.1.2商业银行对公业务的特征.....................................................................72.2商业银行对公业务营销概述...........................