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1、本科毕业论文（设计）外文翻译原文：TheProfitZoneAmImanagingforvolumegrowthorvaluegrowth?"Beinhigh-growthmarkets."Intheoldeconomicorder,intheageofmarketshare,volumegrowthwasaguarantorofsuccess.Growthwaswhatweweretaughttopursue.Itcreatedhigherprofitsforall,includingmarketsharelaggards,companie
2、swithpoorbusinessdesigns,andcompaniesthatwereapoorlymanaged.Arisingtideraisedallboats.Onemanagerarticulatedtheclassicview:"Therearenomanagementproblemsthatvolumegrowthcan'tsolve.Evenifwemanagepoorly,risingrevenuehelpscoverthemistakeswemade."Thismaxim,too,hasbeenshaken.Indus
3、trygrowthandacompany'svalue(stockprice)growthnolongerhaveaone-to-onecorrelation.Fast-growingindustriessuchasthePCmanufacturing,consumerelectronics,telecommunications,andsoftwarehaveeachproducedscoresofterminallyunprofitablecompanies.Bycontrast,no-growthorlow-growthindustrie
4、shaveaproducedsomeofthemostsuccessfulcompaniesintheworld.Coca-Colaachievedsignificantvaluegrowthinthelow-growthbeverageindustry,asdidGeneralElectric(GE)inacollectionoflow-growthmanufacturingindustries,andSwatchinthelow-growthwatchmakingindustry.Thetwomostvaluableideasintheo
5、ldeconomicorder,themarketshareandthegrowth,havebecomethetwomostdangerousideasintheneworder.Toapplytheseideasappropriately(andsafely),youmustunderstandtheriseofno-profitzonesintheeconomy.No-profitzonesCompaniesusedtobeabletocommandapremiumpricebysimplyshowingup.Becauseofther
6、ewererelativelyfewplayersinanycompetitivearena,andcustomersheldlittlepower?Overthepasttwodecades,however,advancesinindustrialtechnology,innovationinbusinessdesign,increasesinglobalcompetition,andthetremendousimprovementsininformationtechnologyhavealteredthegame.Inthefaceofi
7、ntensecompetition,companiesinmanyindustrieshaveleveragedefficiencygainsandcompetedformarketsharebyloweringprice.Simultaneously,informationhasbecomemoreaccessibletocustomers,allowingthemtoconvenientlyshopforthebestdealsandthebestprices.Thisforcesallcontenderstomatchpriceredu
8、ctionsorlosecustomerstoalower-pricedcompetitor.Itcreatesno-profitzones.Intheoldwor
