微信的传播机制研究

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1、西南大学硕士学位论文AbstractResearchonthecommunicationmechanismof腑chatMasterofcommunication：LiYangInstructor：AssociateProfessorLIUDanlingAbstractWechat，insomedegree，istheupgradingeditionofuserexperienceandproductfunctionofSMS，MMS，Fetion．Inthenewmediatechnology,itisbasedonint

2、elligentmobilephonetoenhancetheuserexperienceasthegoal，atthesametime，toexpandthevoiceandvideofunctions．Especiallythespeechfunction，greatlyimprovedthetraditionalinstantmessagingfunctionandenhancetheuserexperience．Becauseofthisuniquefeaturesanduserexperience，thedevel

3、opmentofWechathasexceededthemichatandotherinstantcommunicationtoolsalready,tosixhundredmillion．InthemobileIntemetera,peopleCanwheneverandwhereverpossiblereleaseinformation，disseminateinformation，views，fragmentsofthetimeinthemobileInternetera．TheWechatsatisfytheuser

4、experiencegreatly．Itisallfromasimplestarting，whichletusersinasimpleoperationtoexperiencethefunofWechat，Instantmessaging，socialexperience，onlineshopping，carpooltaxiandSOon．Wechatintegratepeople’Slife，work，andevensocialcirclecircle，whichletpeopleexperiencethehitherto

5、unknowntotheconvenienceandfresh．Fromtheperspectiveofcommunication，Wechathasitsownuniqueprocesscommunicationmechanismandpropagation．Wechattakesinterpersonalcommunicationasthefoundation．ThepropagationcharacteristicsofWechatistospreadthewayof”transitionmodeoftransmiss

6、ionoftype”to”dialogue”transmissionmode．Wechatpropagationmodeisthemainpointofinterpersonalcommunicationtopoint，supplementedbymasscommunication，groupcommunicationandotherformsofcommunication．Theinterpersonalcommunicationisthemaincommunicationmechanismoftheformofcommu

7、nication，leadingtothedisseminationofcontentWechatwithpersonalprivacyandquasirealnalrlesystemcharacteristics．Thatistosay,Wechattransmissionrange，mainlyintheswongrelationlinkbasedacquaintance，acquaintanceconstitutethebasisforthecircleWechatpropagation．Inthiscase，them

8、aincommunicationrangeWechatonhisWechatcircleoffriendsandWechattofriends，personalWechataccountasthecenter，formingaclosedcircle．Strangerswillnotsee