官员微博发展趋势研究

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1、CoNTENTSChineseAbstract⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．IIIntroduction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1Topicsofthebackground⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．2Researchtopics．⋯⋯．⋯．⋯⋯．⋯．⋯⋯．⋯⋯⋯．⋯．⋯．⋯．⋯．⋯．⋯．．⋯．

2、⋯⋯．⋯．⋯．⋯．⋯⋯．⋯⋯．．11．3Studyobjectives⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．4Researchmethods⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2Chapter1TheDevelopmentoftheofficialsmicroblogging．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．41．1Thecourseofdevelopmentandcurrentstatus．．．．．．．．．．．．．．．．．．．．．

3、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．41．1．1Real-nameauthenticationmicrobloggingfirstperson⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯41．1．2AskedofficialsawayfromthepeopleopenPartnerscurtain⋯⋯⋯⋯．⋯．⋯．．．41．1．3Officialsmicrobloggingdevelopmentstatus．⋯⋯⋯⋯．⋯⋯．⋯．⋯．⋯⋯．⋯⋯⋯．．．51．2Officialmicrobloggingrapiddevelopment．

4、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．71．2．1Technicalbackground：Mediaplatform．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．71．2．2Socialbackground：PoliticssupervisionandOfficialsdemand．．．．．．．．．．．．．．．．．．．81．2．3PoliticalBackground：Transformationo

5、fgovernmentserviceconcept．⋯．．10Chapter2OfficialsmicrobloggingdevelopingProblems．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．122．1PublicmicrobloggingVsPrivatemicroblogging⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．122．1．10fhcialsthenatureofthemicro．Bo⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．122．1．2Officialsmicrobloggingc

6、lassification⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．142．2ZombiemicrobloggingorOfficialdocuments．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．172．3Angersupervisionbypublicopinion⋯⋯．⋯．⋯．⋯．⋯⋯⋯⋯．．⋯⋯．⋯⋯⋯⋯．⋯⋯．⋯．．⋯18Chapter3Affectthedevelopmentofofficialmicrobloggingfactors．．．．．．．．．．．．．．．．．．．．

7、．．．．．203．1Microbloggingfunctionalorientation：Affectingthedevelopmentdirection⋯⋯．203．2Officialmedialiteracy：Thedecisiveforceofofficialmicro—level⋯⋯⋯⋯⋯⋯⋯．203．3Networkenvironmentofpublicopinion：Communicationeffects．．．．．．．．．．．．．．．．．．．．．．．233．4Governmentofficialattitude：thedrivi

8、ngforceofthedevelopment⋯⋯⋯⋯⋯⋯一24Chapter4Officialsmicroblogginghealthydevelopmentpa