官员微博发展趋势-研究

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1、CoNTENTSChineseAbstract⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．IIIntroduction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1Topicsofthebackground⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．2Researchtopics．⋯⋯．⋯．⋯⋯．⋯．⋯⋯．

2、⋯⋯⋯．⋯．⋯．⋯．⋯．⋯．⋯．．⋯．⋯⋯．⋯．⋯．⋯．⋯⋯．⋯⋯．．11．3Studyobjectives⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．4Researchmethods⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2Chapter1TheDevelopmentoftheofficialsmicroblogging．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．41．1Thecourseofdevelopmen

3、tandcurrentstatus．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．41．1．1Real-nameauthenticationmicrobloggingfirstperson⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯41．1．2AskedofficialsawayfromthepeopleopenPartnerscurtain⋯⋯⋯⋯．⋯．⋯．．．41．1．3Officialsmicrobloggingdevelopmentstatus．⋯⋯⋯⋯．⋯

4、⋯．⋯．⋯．⋯⋯．⋯⋯⋯．．．51．2Officialmicrobloggingrapiddevelopment．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．71．2．1Technicalbackground：Mediaplatform．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．71．2．2Socialbackground：Politicssupervisionan

5、dOfficialsdemand．．．．．．．．．．．．．．．．．．．81．2．3PoliticalBackground：Transformationofgovernmentserviceconcept．⋯．．10Chapter2OfficialsmicrobloggingdevelopingProblems．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．122．1PublicmicrobloggingVsPrivatemicroblogging⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

6、⋯⋯⋯⋯⋯⋯．122．1．10fhcialsthenatureofthemicro．Bo⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．122．1．2Officialsmicrobloggingclassification⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．142．2ZombiemicrobloggingorOfficialdocuments．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．172．3Angersupervisionbypublicopi

7、nion⋯⋯．⋯．⋯．⋯．⋯⋯⋯⋯．．⋯⋯．⋯⋯⋯⋯．⋯⋯．⋯．．⋯18Chapter3Affectthedevelopmentofofficialmicrobloggingfactors．．．．．．．．．．．．．．．．．．．．．．．．．203．1Microbloggingfunctionalorientation：Affectingthedevelopmentdirection⋯⋯．203．2Officialmedialiteracy：Thedecisiveforceofofficialmicro—le

8、vel⋯⋯⋯⋯⋯⋯⋯．203．3Networkenvironmentofpublicopinion：Communicationeffects．．．．．．．．．．．．．．．．．．．．．．．233．4Governmentofficialattitude：thedrivingforceofthedevelopment⋯⋯⋯⋯⋯⋯一24Chapter4Officialsmicroblogginghealthydevelopmentpa