突发公共事件中微博舆论传播及影响研究

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1、RESE从CH0NC0嗍洲ICATl0N州DINFLUNENCEOFMIOROBLOGPUBLIC0PINl0NINPUBLl0EMERGENCIESABST队CTSince2010，theyearofmicroblogburstoutinChina，microbloghadmetitsfastdevelopment．UptoDecember2012，therearemorethan327，000，000microblogusersinChina．Microbloghasbecomenotonlyanimportantplatformoftip．offs

2、inthepublicemergencies，butalsoafermentationpoolofpublicopinionhotspots．Asarepresentativeofpublicopinionfieldofnetworkunderthenewmediaage，microblogpublicopinionhastakengreatimportanteffectontheprogressofpublicemergencies，alsoonthenetworkpublicopinion，mediapublicopinionandsocialpub

3、licopinion，bythespecialtransmissionmodeofmicroblogpublicopinion．Atthesametime，thecharacteristicsofmicroblogpublicopinion，suchascomplexity,burstiness，andthefast—widetransmission，increasetherisksofpublicopinionandpoliticsinpublicemergencies，puttingforwardanewchallengetothegovernmen

4、tfordealingwiththecrisisandinformationmanagement．Nodoubtofthat，inthetimeswhichtakethestrengtheningmanagementofvirtualsocialasanimportantpartofsocialmanagement，theresearchonthemicroblogpublicopinioninpublicemergenciesbothhastheadvanceofthetheoreticalvalueandpracticalsignificance．G

5、uidedbytherelevancetheoriesofcommunication，sociologyandpublicopinion，thestudytakesthegenerationandpropagationprocessofmicroblogpublicopinioninpublicemergenciesasthemainobjectsoftheresearch，combiningwiththeanalysisonapluralityoftypicalpublicemergencieswhichoccurredinrecentyears．In

6、thefirstpart，itintroducestheexistingresearchachievementsrelatedtothisresearch，andillustratesthesignificanceofthistopic，researchmethodsandtheinnovationofthisstudy．Inthesecondpart，itanalysesthechangesineachstageofgenerationandpropagationofmicroblogpublicopinioninpublicemergencies，a

7、ndexplorestheregularities．Followingthat，itpointsouttheimportantimpactofmicroblogpublicopinioninpublicemergencies：promotingthedevelopmentofpublicopinionfield，reconstructingthemediaecologyofpublicopinion，influencingthegovemmenmldecision—makingandtheagendaestablishment，boostingthego

8、vernmentalmicroblog．Inthethirdpart，itput