微博在突发事件中的舆论引导研究

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1、独创性声明学位论文题目：徵憎右寞发害仟中自臼1契讫弓J辱翻劈本人提交的学位论文是在导师指导下进行的研究工作及取得的研究成果。论文中引用他人已经发表或出版过的研究成果，文中i2,Du了特别标注。对本研究及学位论文撰写曾做I：1：I贡献的老师、朋友、同仁在文中作了明确说明并表示衷心感谢。学位论文作者：阂．翻签字日期：矽哆年彭月，多日学位论文版权使用授权书本学位论文作者完全了解重庆工商大学有关保留、使用学位论文的规定，有权保留并向国家有关部门或机构送交论文的复印件和磁盘，允许论文被查阅和借阅。本人授权重庆工商大学研究生处可以将学位论文的全部或

2、部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存、汇编学位论文。(保密的学位论文在解密后适用本授权书)本论文：拆保密，口保密学位论文作者签名：闳翻-答A-字日期：矽侈年舌月侈日期限至年月止)。导师签名：徽假／／7¨签字日期：矽哆年易月侈tr．1目录IHllIIIllIllMIIllllllILIIILllY2295122摘要··········-········-········································IABSTRACT················-···········

3、····························-············II绪论····························-·······························1一、研究背景与选题意义···············································1(一)研究背景······················································l(二)选题意义·····································

4、·················2二、文献综述···············································-··-······3三、研究内容和创新点·······-··································¨!。?-．．··5(一)研究内容··························-·····················-····5(二)创新点······················································6四、研究中

5、遇到的难题·················································-6第一章传播理论与舆论问题····一·····································8第一节传播理论····-····-·················-·················-·······8一、“把关人"理论··········-····-·································8二、议程设置理论································

6、··········-······8三、两级传播理论·················································9四、群体传播理论··························-·····················10第二节舆论的生成及传播··-·········································10一、微博舆论的生成····················-··························10二、微博舆论的传播········-····

7、··································12第二章舆论引导及其控制············································16第一节舆论引导的复杂性···········································-16一、舆论引导的特征···············································16二、新媒体传播背景下的舆论引导···································18第二节微博舆论引导的必

8、要性······-·-·······························20一、微博极端言论与微博舆论危机···································20二、舆论把控思