公共事件中微博传播-研究

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1、硕士学位论文AbstractSocialTransitionofChina，theinterestsofthepeopletoexpresstheirdemandsincreasinglyurgentneed，Micro—blogging’Sfree，real·time，grass-rootscommunicationfeaturesprovidesInternetuserswiththebestchannelsforexpressionofopinionsandviews，peoplecompete‘‘wove

2、ncollar’’toexpresstheirviews．Thesametime，governmentagenciesandofficialsmicro-bloggingtryitasanewwindowtoobservethepublic，whichmakestheinfluenceofmicro-bloggingrise．Asthecenterofthenetworkofpublicopinion，micro-blogginghasbecomethesecondlargestsourceofpublicopi

3、nionafterfollowingthetraditionalmedia，asmoreandmorepubliceventsthroughtheexposureandspreadofmicro—blogging，micro·bloggingdisseminationofpubliceventhasbeenwidespreadconcerninacademiaandindustry．Inthispaper,putmicro-·bloggingdisseminationofpubliceventsastheentr

4、ypoint，fromthecommunicationpointofview，summarizestheinternalmechanismofthemicro-blogginginthedisseminationofpublicevents，CommunicationModelsandthemicro．bloggingcontainsthecore—periphery，fissionandmulti-levelmode；thepropagationbodyfromthedisseminationoftheelem

5、entsandinformationisseminationprocessmicro．blogginggrassroots，contentfragmentationanddiversificationofmedia，thespeedofinstant，effectinteractiontechnologyandinformationgeneratedfromthemedia，andinformationdisseminationcircletothecenterofcharacteristics；Research

6、micro—bloggingnewinterpretationofcommunicationtheory，thesetheoriesinthemicro—bloggingpresenteddifferentcharacteristics．Theinternalmechanismoftransmissiontostudythemicro—bloggingspreadprofileleadstopublicevents，analysisofthetypeandcharacteristicsofpublicevents

7、disseminationofthroughthemicro．．bloggingandmicro-bloggingdevelopmentprocessofthedisseminationofpubliceventsinyearsdividedintothethreestagesofinfancyoutbreakphaseandstationaryphasewereelaborated．Analysisthespreadofperformancemicro—bloggingpubliceventsthatexpos

8、ureeventcontenttheliveeventdynamicdisseminationofeventsbailoutandtraditionalmediaworktogethertospread．Selectpubliceventssince2010，thefirstyearofthemicro-bloggingdisseminationanddiffusiont