游戏化设计方法在微公益项目中的应用研究

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1、游裁纯设讳方法在微公益埂目中舸应用研究一AbstractFromancienttimes，gameisapowerfultooltomotivatehuman’Screativity．Intoday’Ssociety,applyinggamethinkingandgamemechanicsintonon-gamecontents(especiallyinthemobileandsocialmediaarea)toinfluenceuserbehaviorhasbecomeabrandnewtrend．Inrecentyears，asa

2、newapproachtoenhanceuserexperience，gamificationhasbeenbroadlyappliedinenterprises，butnotfornon-profitorganizationsyet．Thisessayisaimedatdiscussinghowtoapplygamificationdesignmethodintonon-profitorganizations(especiallythe“micro-publicwelfareorganizations”)，andhowtousega

3、mificationtoattractvolunteers，thusensuringthehealthystabledevelopmentofpublicwelfareorganizations．Volunteerparticipationisanessentialindicatorofasuccessfullyoperatedpublicwelfareorganizations．Asformicro-publicwelfareorganizations，fosteringhighlyactivevolunteersiscrucial

4、forit’Ssurvivalandthriving．Thisarticleattemptstoapplygamificationdesign，asacatalyst，intomicro-publicwelfareprojects，inordertomaximizevolunteers’motivations，andtomakesomepositiveexplorationsofpromotingmicro-publicwelfareactivitiesandsustainability．Theessaysummariesaplaye

5、r-centereddesignmethodbasedonnumerousrelevanttheoriesstudiesandactualcasestudies，andanalyzesthefeasibilityofcombininggamificationdesignandmicro—publicwelfareprojectsthroughthecomparisonofmarket-orientedmodelandusermotivationmodel．Thepreviousresearchresultsinthispaperwil

6、lbeappliedfordesigningagamifiedmicro·publicwelfareinformationnetworkplatformnamed“Bravo”，whichshowsthebasicprocessoftheplayer-centereddesignmethodandprovesitseffectiveness．Theresultsandinnovativevalueofthisthesismainlyliesinthedemonstrationofgamificationdesignmethod，and

7、applyingthismethodwiththedomesticmicropublicwelfareproject，comesupwithaninnovativewaytoengagevolunteers．KeyWords：Gamification；Volunteer；Micro--publicwelfare；Player--centereddesign；DesignmethodIll硕士学位论文目录学位论文原创性声明和学位论文版权使用授权书⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯I摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯IIAbstract．．．．．．．．．．．．．．．．．⋯．．⋯．．．．．．．．．．．．．⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．⋯．．．．．．．．．．．．⋯．．．．．．．．．