社会网络-分析在微博精准营销中的应用-研究

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1、哈尔滨工业大学管理学硕士学位论文AbstractWiththerapiddevelopmentofweb2.0eraofuser-generatedcontentandinteractionbetweenusersgetmoreandmoreattention,howtofindprecisemarketinggoalsmassofusersinordertomakethelimitedresourcesandinformationonthemicrobloggingworldcasttogetbettercommunication,toachievethebestmarketingresu

2、lts.Underthisbackground,identifiedthemaincontentsofthispaper,aswellasthesignificanceofthisresearch.Thispapersummarizesthepreviousbasis,thecenterofthesocialnetworkanalysistheoryandrelatedfactorswereanalyzedmicro-blogcontent,selectmicrobloggingmarketingprecisionargumentsputforwardhypothesesandestabli

3、shprecisemarketingmicroblogginghypotheticalmodel.Usingauniquehotmicrobloggingeventdiscoverymethods,themicro-blogcontentpropertiesandsocialnetworkpropertiescloselylinked.Throughempiricalresearch,analyzethefactorsaffectingprecisionmarketingmicroblogging,drawthreetypesoffactorsincludingtheimpactofthes

4、ocialnetworkanalysistogetthecenterofsocialnetworksandmicrobloggingcontentofthecenterofthepropertyonthemicrobloggingmarketingeffectiveness.Thispaperproposesthecenterofsocialnetworksaffectpropertycancontainattributesandpublishermicrobloggingmicrobloggingforwardthoseattributesmicrobloggingmarketingeff

5、ectiveness.Thispaperanalyzestheapplicationofmarketingmicrobloggingfeaturesbasedonsocialnetworks,microbloggingmarketingmodelapplications,includingbuildingrelationshipswithmarketingmicrobloggingusersforwardingmicrobloggingmarketing,aswellastoexplaintheeffectofmicro-blogapplicationprecisionmarketingmo

6、delevaluationmethods,andgivesprecisemarketingonWeibomicrobloggingcontent,forwardedmicrobloggingrecommendedprecisionmarketingadvice.Keywords:SocialNetwork；Microbloggingmarketing；PrecisionMarketing；Centerofanalysis-II-万方数据哈尔滨工业大学管理学硕士学位论文目录摘要...........................................................

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