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1、浙江工业大学硕士学位论文基于微信平台的营销模式研究——以P公司为例ResearchonthemarketingmodeofWeChatplatform——PcompanyforexampleAbstractWiththecontinuousdevelopmentofInternettechnology,thenetworkcompaniesareactivelyintroducedinstantmessagingservice,whichisduetotheinstantcommunication,relyingonsuchalargenumb
2、erofusergroupsandsetupabusinessdevelopment,customerrelationshipmaintenance,brandpromotionandcreategreatconvenience.WeChatwasbornasasocialnetworkingplatformrepresentative,hasthecongenitalsuperiorityinmanyaspects.Themostoftheresearchistostudythenewmediaandnetworkmarketing,fort
3、hedevelopmentofnewmediaastheresearchbackground,butnotfromthesubstantivetoexplorehowtouseoneormoreofthenewmediatodevelopthenetworkmarketingstrategyproblem.ThispapertakesPcompanyasacasestudy,throughtheanalysisofenterprisenetworkmarketingmodeWeChatplatformbasedonenterprise,disc
4、usseshowtodevelopnewmediatheInternetmarketingchannelproblems,andtoprovidesomesuggestionsfortheenterprisenetworkmarketingstrategy,andforothersimilarenterprisestoprovideanimportantreference.ThispaperismainlydiscussingandpayingcloseattentiontotheresearchofmarketingstrategyofPco
5、mpany,focusingontheanalysisofthePcompanyinthedomesticmarketingenvironmentasthebasis,atthesametime,statusandSWOTofPcompanytocarryontheanalysis,todeterminethelocationofthemarketandproduct.Basedontheabovedata,environmentanalysis,thisarticleonthePcompanyintheWeChatplatformmarket
6、ingstrategyworkedoutacomprehensivedesign,andtheimplementationoftheoperationalleveltotheimplementationandcontrolofmarketingstrategy.Pcompanyfromamarketingperspective,itsvalueshouldbemainlyliesintheinformationbetweentheenterpriseandtheuser'sinteractionandemotionalcommunication
7、,demand.Therefore,PcompanyshouldgraspitsowncharacteristicsandadvantagesofWeChatmarketing,fullytapandplaytheroleofWeChatplatforminthewholemarketingstrategyoftheenterprise,withtheaidofresearchachievementsofIII万方数据浙江工业大学硕士学位论文基于微信平台的营销模式研究——以P公司为例otherscanquickly,butthebasicwor
8、kisalsoveryimportant,continuouslyimproveandperfectthetheorystudyofWeChat,so
