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1、天宇考王-手机版、网页版、单机版三位一体多平台学习模式2015年职称英语考试综合类阅读判断阅读下面的短文，每篇短文后的练习分两部分，第一部分要求从所给的选项里选出所标段落的段落标题；第二部分要求根据文章的内容用所给的选项来完成句子。第一篇TheMakingofaSuccessStory 1IKEAistheworld'slargestfurnitureretailer,andthemanbehinditisIngvarKamprad,oneoftheworld'smostsuccessfulentrepreneurs.BorninSwede
2、nin1926,Kampradwasanaturalbusinessman.Asachild,heenjoyedsellingthingsandmadesmallprofitsfromsellingmatches,seeds,andpencilsinhiscommunity.WhenKampradwas17,hisfathergavehimsomemoneyasarewardforhisgoodgrades.Naturallyheusedittostartupabusiness一IKEA. 2IKEA'snamecomesfromKampr
3、ad'sinitials(I.K.)andtheplacewherehegrewup('E'and'A').TodayIKEAisknownforitsmodern,minimalistfurniture1,butitwasnotafurniturecompanyinthebeginning.Rather,IKEAsoldallkindsofmiscellaneousgoods.Kamprad'swaresincludedanythingthathecouldsellforprofitsatdiscountedprices2,includin
4、gwatches,pensandstockings. 3IKEAfirstbegantosellfurniturethroughamail-ordercataloguein1947.ThefUrniturewasalldesignedandmadebymanufacturersnearKamprad'shome.Initialsaleswereveryencouraging,soKampradexpandedtheproductline.FurniturewassuchasuccessfulaspectofthebusinessthatIK
5、EAbecamesolelyafurniturecompanyin1951. 4In1953IKEAopeneditsfirstshowroominAlmhult,Sweden.IKEAisknowntodayforitsspaciousstoreswithfurnitureitiattractivesettings,butintheearly1950s,peopleorderedfromcatalogues.Thusresponsetothefirstshowroomwasoverwhelmiig:peoplelovedbeingable
6、toseeandtrythefurniturebeforebuyingit.Thisledtoincreasedsalesandthecompanycontinuedtothrive.By1955,IKEAwasdesigningallitsownfurniture. 5In1956Kampradsawamandisassemblingatabletomakeiteasiertotransport.Kampradwasinspired.Themanhadgivenhimagreatidea:flatpackaging3.Flatpackag
7、ingwouldmeanlowershippingcostsforIKEAandlowerpricesforcustomers.IKEAtrieditandsalessoared.Theproblemwasthatpeoplehadtoassemblefurniturethemselves,butovertime,eventhisgrewintoanadvantageforIKEA.Nowadays,IKEAisoftenseenashavingconnotationsofself-sufficiency.Thisimagehasdonewo
8、ndersforthecompany,leadingtobettersalesandcontinuedexpansion. 6Todaythereareover2
