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1、天宇考王-手机版、网页版、单机版三位一体多平台学习模式2015年职称英语考试综合类阅读判断阅读下面的短文，每篇短文后的练习分两部分，第一部分要求从所给的选项里选出所标段落的段落标题；第二部分要求根据文章的内容用所给的选项来完成句子。第一篇TheMakingofaSuccessStory 1IKEAistheworld'slargestfurnitureretailer,andthemanbehinditisIngvarKamprad,oneoftheworld'smostsuccessfulentrepreneurs.BorninSwedenin1926,Kampradwas
2、anaturalbusinessman.Asachild,heenjoyedsellingthingsandmadesmallprofitsfromsellingmatches,seeds,andpencilsinhiscommunity.WhenKampradwas17,hisfathergavehimsomemoneyasarewardforhisgoodgrades.Naturallyheusedittostartupabusiness一IKEA. 2IKEA'snamecomesfromKamprad'sinitials(I.K.)andtheplacewherehe
3、grewup('E'and'A').TodayIKEAisknownforitsmodern,minimalistfurniture1,butitwasnotafurniturecompanyinthebeginning.Rather,IKEAsoldallkindsofmiscellaneousgoods.Kamprad'swaresincludedanythingthathecouldsellforprofitsatdiscountedprices2,includingwatches,pensandstockings. 3IKEAfirstbegantosellfurni
4、turethroughamail-ordercataloguein1947.ThefUrniturewasalldesignedandmadebymanufacturersnearKamprad'shome.Initialsaleswereveryencouraging,soKampradexpandedtheproductline.FurniturewassuchasuccessfulaspectofthebusinessthatIKEAbecamesolelyafurniturecompanyin1951. 4In1953IKEAopeneditsfirstshowroo
5、minAlmhult,Sweden.IKEAisknowntodayforitsspaciousstoreswithfurnitureitiattractivesettings,butintheearly1950s,peopleorderedfromcatalogues.Thusresponsetothefirstshowroomwasoverwhelmiig:peoplelovedbeingabletoseeandtrythefurniturebeforebuyingit.Thisledtoincreasedsalesandthecompanycontinuedtothriv
6、e.By1955,IKEAwasdesigningallitsownfurniture. 5In1956Kampradsawamandisassemblingatabletomakeiteasiertotransport.Kampradwasinspired.Themanhadgivenhimagreatidea:flatpackaging3.FlatpackagingwouldmeanlowershippingcostsforIKEAandlowerpricesforcustomers.IKEAtrieditandsalessoared.Theproblemwasthatp
7、eoplehadtoassemblefurniturethemselves,butovertime,eventhisgrewintoanadvantageforIKEA.Nowadays,IKEAisoftenseenashavingconnotationsofself-sufficiency.Thisimagehasdonewondersforthecompany,leadingtobettersalesandcontinuedexpansion. 6Todaythereareover2
