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1、AbstractInthe1930s,theGermanphilosopherMartinHeideggermadethefamousstatement“thetimesofworldimage”----“Worldimageisnotapictureoftheworld,butmeanstheworldisfullofpictures”,whichindicatesthataneraofimagewillcome.Withthedevelopmentofvisualcultureandphotographictechniques,Heidegger'sprediction
2、sbecomeareality,wehaveusheredinanerawhichisfullofimage.Weiboalsoconformstothetrend,graduallydominatedbyatextmessageovertotheimage-driven.Imagemicrobloggingischaracterizedbyitsconvenientofreleasingandtransferringofinformation,itsappealandcross-bordernature.Therelationshipofgraphicimagesandt
3、extfromthebeginninghasbeentheobjectofattention.Itiselegant,theimageappearedearlierinthetext,theearliestwrittenOracleisevolvedfromtheimage.Inaverylongperiodoftime,thetextonthegraphichasbeeninadominantposition,andtheimageasasupplementarytextinasubordinateposition.Withthedevelopmentofimagelan
4、guage,graphicgraduallyproducedachangeintherelationshipwithRoland•Bart'swords,therelationshipbetweenimageandtextcanbasicallybedividedintotwotypes,oneistheleadingtext,anotherisimageandtextinterdependentandcomplementary.Roland•Bart’sperspectiveemphasizesthedominantofthetext,doesnotexplicitlym
5、entionedtheimportanceoftheimage.Thisarticlewillbeplacedunderthetheenvironmentofimagemicrobloggingera,andfigurethatthe“imageWeibo”hasalreadyreleasedtooccupyadominantpositionthroughthecontentandformanalysisofmicroblogging,whichmeanstheimageclearlyimportantinthemicrobloggingplatform.Thefirstb
6、enefitofmicroblogging'scombinedimageandtextistomakeiteasiertobereceptedbymicrobloggingpeople,whichcouldattractattentionandclick-throughrate;Thesecondistoeliminatetheuncertaintyofthemeaningoftheexpression.Theexpressionofthewaythoughacombinationofimagesandtextiseasy,butweshouldalsonotethatth
7、eblindlyworshipofimageandthe“cold”ofthetextalsohavesomeundesirableconsequences.Thefirstoneisthatthesuperficialreadingandexpressionoftheimageandtheignoranceoftextmakesthattheaestheticexperienceisgraduallygivingwaytosensualpleasures,meaninggraduallygivingwaytose
