我国网络微博营销战略问题研究

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1、⑨硕士学位论文MASTER’STHESISAbstractSincemiero-bloghascomeintobeing，withitsuniqueinfluenceineveryaspeetofpeople’Slives，ithasbecomethemostfashionableandpopularnetworkplatform．Withitsdevelopment,micro—blogisnotjustwaysofinformationexchangeoraffectiveinteraction·Moreandmorecorporationsandorganizationsarerega

2、rdingmicro—blogasamarketingmethod．Thereforeithasbecomeoneofthemostfavorablemarketingmeans．Inchina，researchonmicro—blogmarketingjustbeginswithraretheoreticalresearch．Aunifiedunderstandingonthisissuehasnotbeenformed．MostarticlesfocuSOnnecessityofmicro—blogmarketingorspecificexamplesofmicro—blogmarket

3、ingplans，whicharejustpresentingseveralsuggestionsonthisissue．Therearelittlearticlesfocusedonthemarketanalysis，methodchoiceandplandesignofmicro—blogmarketingstrategy．Thisarticleisaimingatsearchingforastrategicchoiceofmicro．blogmarketingbasedonthetheoryofEconomics，ManagementScienceandCommunicationSci

4、ence．HopingthisresearchCandosomecontributiontothetheoreticallevelofmicro—blogmarketing，whichinreturnwouldguidethepracticebetter．Inaddition，itcanhelpUStoexploitmarketanduseresourcebetter,boostmarketattractionandcompetitiveness．Thus，corporation’svalueandconnotationisincreasedandwholecountry’Smicro—bl

5、ogmarketingproficiencypropelled．Theresearchandanalysisofthemicro—blogmarketingISconducivetomarketdevelopmentandresourceutilizationinourcountry．Thescientificuseofmicro—blogcanenhancethemarketattractivenessandcompetitivenessofthisnewmarketingtool，SOastopromoteitsmarketvalueandconnotation．Furmemore．it

6、willpromotetheoveralldevelopmentofChina’Smicro—blogmarketing．Thearticleconsistsofsixparts．Partoneisaboutresearchbackground，meaningandinnovation·Parttwoisaboutliteraturereview．Partthreeisaboutconnotation．cun-entsituationandSWOTanalysisofmicro—blogmarketing．Partfourisaboutproblemsinmicro’blogmarketin

7、ginperspectiveofcorporation，governmentandsociety．Partfiveisaboutdevelopmentcountermeasuresandsuggestions．Partsixisconclusion．Keywords：micro·_blog；micro··blogmarketing；strategy⑨硕士学位论文MASTER’STHESIS目录中文摘要⋯⋯⋯⋯